James is CEO of Flint Learning, and loves to help transform how organizations develop leadership behaviors through AI-personalized, bite-sized activities that integrate seamlessly into daily work. Flint’s approach focuses on driving measurable behavior change through practice rather than traditional training, with activities tailored to each person's role, experience level, and working style.
Despite $398 billion in training spend, only 12% of employees apply new skills on the job. The problem: focusing on formal training (10% of learning) vs. on-the-job practice (70%). Organizations embedding bite-sized activities into daily work drive measurable behavior change and business results.
70% of managers fear giving direct feedback, yet 80% of employees who receive meaningful feedback weekly are fully engaged. Activity-based training in the daily workflow helps reluctant managers build feedback confidence and drive 23% higher team profitability through practice, not theory.
Most talent leaders struggle to prove how feedback training drives retention and impacts the business. By moving beyond traditional metrics to measure actual behavior change, using approaches like A/B testing and tracking team-level outcomes, organizations can finally demonstrate real ROI.
Engagement is crucial to company success, and feedback and recognition drive engagement. But a culture of feedback requires behavior change, which can’t be solved by formal training alone. Companies are now seeing success creating a culture of feedback by using on-the-job activities over time.
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