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Free eBook: 10 Practical Principles For Creating Impactful eLearning

These 10 principles provide obtainable guidance for Instructional Designers of eLearning who are constantly challenged with designing impactful eLearning that breaks the boring mold and deliver real-world, authentic, and engaging experiences for learners.
Free eBook: 10 Practical Principles For Creating Impactful eLearning

How To Create Impactful eLearning 

In the world of eLearning Instructional Design, Ethan Edwards is a seasoned and brilliant expert on the subject. His new eBook, 10 Practical Principles For Creating Impactful eLearning, provides compelling and useful guidelines that can be leveraged at varying levels of difficulty to create transformative, memorable, and truly impactful eLearning experiences.

Practical eLearning Design Guidance For Instructional Designers

eLearning Instructional Designers are commonly faced with many roadblocks when it comes to fighting, winning, and successfully executing the creation of learner-centric or performance-based eLearning. There are a variety of factors that work against Instructional Designers when striving to develop performance-centric learning, from budget and resource constraints to lack of stakeholder buy-in. The training and learning industry continues to be plagued by text and next eLearning that wrongly focuses on the content instead of the learner with designers and developers blaming shortcomings and limitations of authoring tools. Ethan argues against these barriers frequently, and is always providing forward-thinking, practical, and actionable tips and knowledge on how to hone in on learner performance and harness accessible eLearning design concepts that empower instructional designers to build great learning that will motivate, engage, and empower learners.


The 10 Powerful Principles For Creating Impactful eLearning eBook is authored by Ethan Edwards. He is the Chief Instructional Strategist of Allen Interactions, a leading custom learning content development services provider based in Minneapolis/St. Paul, MN focused on creating meaningful, memorable, and motivational learning events for its clients.

Ethan’s leads the continuing education and thought leadership efforts that reflect Allen Interactions’ unique perspective on designing and developing performance-based learning programs through teaching ATD eLearning Design Workshops, conference and webinar presentations, blogging, and writing a variety of eBooks and white papers.

About The Powerful Principles For Creating eLearning eBook

This eBook is broken into 10 straightforward eLearning design principles. For each principle, Ethan shares the principle, why it’s important to consider that specific guideline in the design process and an action for the reader to take with them regarding the principle and how to leverage it in their daily design work.

Here is a list of the 10 principles for impactful eLearning that Ethan covers in the eBook:

  1. Don’t list formal learning objectives. 
  2. Let the learners take control. 
  3. Design the end of your lesson first. 
  4. Talk less, do more. 
  5. Create real-life activities. 
  6. Enable specific gestures. 
  7. Don’t be adversarial. 
  8. Use context to create meaning. 
  9. Avoid judging and scoring every iteration. 
  10. Hold the learner accountable for learning.

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