Video For Learning: Engaging, Reaching, And Influencing

by ATD (Association for Talent Development)

This eBook examines organizations’ use of video in talent development programs, comparing the practices of high performing organizations to other organizations. It explores how organizations use videos in their learning programs, how they make videos accessible to learners, how they develop videos, and whether they incorporate animation and interactivity into their learning videos. It also covers factors that influence organizations to use videos for learning and barriers to doing so effectively.

Key Chapters

  1. Summary Of The Research

    This chapter shares facts about the research and explores how are organizations using learning videos today.

  2. Important Findings

    A summary of the key findings and a more detailed overview of the content areas for which organizations use learning videos.

  3. Recommendations

    Based on the results of this research and insights gathered from subject matter experts, ATD Research offers their recommendations.

ATD Research surveyed 312 talent development professionals with knowledge of their organization’s use of learning videos. Of these, 60 percent were managers or higher.

This eBook takes a deep dive into valuable research data to help you launch a successful video-based learning program for your team. It also highlights potential pitfalls you should avoid to maximize ROI and engagement.

Christopher Pappas photo

Christopher Pappas
Founder of eLearning Industry, Inc.