Create And Monetize An eLearning Website
The global eLearning market is growing fast, and that’s why it’s important to know how to create and monetize an eLearning website. According to Statista, the market was worth $101 billion in 2019 and is expected to grow to $167.5 billion by 2026. The only way to get a bite out of this pie is to take the eLearning leap. So, if you want to learn how to create and monetize an eLearning website, you’re on the right track. We’ll show you how to easily create a successful online course and earn from your hard work.
How To Create And Monetize An eLearning Website In 3 Steps
Here is a guide to creating and monetizing your eLearning website while still providing an optimal Customer Experience:
1. Build Your Website
The first step in creating and monetizing an eLearning website is to choose the platform on which you’ll build it. There are plenty of online course platforms available in the market, all promising to help you create and monetize your eLearning website. But how do you pick the right platform? Here are a few considerations:
- Is it an all-in-one platform?
The best platform will let you build your entire eLearning course website and help you manage it. - Is it easy to customize the content?
The platform should make it easy to tailor the content to fit the evolving needs of your learners. - Will the students get a quality learning experience irrespective of the device they use?
The platform should help you create a mobile-friendly site. - Ease of use
You shouldn’t have to hire a tech expert to build your eLearning course website. - Is it secure?
Choose a platform that’ll keep the personal information of students safe. - What extra features does it provide to make learning more engaging?
For instance, can students get feedback for their assignment work? Can you use videos in the lessons? Can you enable discussion forums? Can you issue certificates? - Is it scalable?
Choose a platform that’ll grow with you as you create courses and enroll more students. - Appearance
You want an eye-catching website with a theme that matches your industry. - Does it offer reliable customer support?
Do your research and work with the platform that meets your needs the best. An online course platform like Thinkific lets you create, market, and sell your online courses in a few easy steps.
2. Upload Your Course
Once you’ve found the right platform, it’s time to create and monetize your eLearning website by creating your course. In addition to an attractive overall website design, the following features are a must-have in your site:
- An instructor and student profile.
- Authentication, such as a password.
- A dashboard for the user. It’ll help them track their progress.
- A secure payment gateway.
- Notifications and reminders.
- A course page. It’ll contain details like a description of the course, information about the instructor or creator, a list of topics in the course, and learning outcomes.
A search filter system will ensure that students can easily find the information they’re looking for, creating an engaging online learning experience.
Next, create your course. You probably already have the content of your first eLearning course ready. Here is a checklist to make it a notch better:
- Make it accessible
Accommodate students who are hard of hearing by captioning your videos and live sessions. - Make use of visual communication
Make use of visual communication in your learning materials to enhance your students’ comprehension and make the content more memorable. Add other learning material like blog posts, presentations, infographics, and audio. - Get rid of the fluff
Cut out anything that doesn’t contribute to the learning outcome. - Make shorter lessons
A student is more likely to complete a ten-minute lesson without interruptions or loss of focus than a three-hour lesson. And this means they’ll retain more. - Embrace simplicity
Make learning easier for your students by having one idea per lesson. Use short sentences and avoid complex words. In case you have to use jargon, explain it or link it to further reading. - Arrange for flow
Arrange course lessons in an order that flows for your learners. - Cater to global students
Use translation services to have a multilingual eLearning course website.
As an example, a course page from HubSpot Academy contains a description of what you’ll learn, the resources provided in the course, and details about the instructor. The course modules are less than 20 minutes long, with lessons that are less than 10 minutes in duration. This makes the entire learning experience better.
3. Monetize Your eLearning Course Website
You have your killer course, now you need to monetize it. There are several ways through which you can earn from your eLearning startup.
- Sell the course as a product
Set a price that students must pay to access and complete the course. - Set a subscription model
Implement a subscription model to sell the course. Students will need to pay a recurring fee to access the full course. You can charge it monthly or yearly. - Online advertising
You can monetize your eLearning course website using online ads like video ads and display ads. In this monetization model, you can earn more by getting more students to your website, as the course could be free. You can achieve this using these steps:
-
- Apply Search Engine Optimization (SEO) techniques to attract organic traffic to your site.
- Capture the email addresses of these website visitors.
- Send discounts, offers, and other incentives to encourage them to take your course.
Ready To Create And Monetize An eLearning Website?
Once you create a course that’s relevant and helpful for your target audience, earning from it will be easy-breezy. You can try one or a combination of the monetization methods listed above to check which one works the best for you. The only thing you need to remember is that you should create a course that offers value to your users.
Do you have any questions about the methods to create and monetize your eLearning course mentioned above? Ask them in the comments.