How To Make A Live Video Streaming App For iOS And Android
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Ways To Develop A Live Video Streaming App For iOS And Android

A recent study has estimated that the overall internet traffic is driven by live streaming, and it is said to take over 82% of internet space by 2020. No matter what your business is, live streaming would be a necessity to stay connected to your customer base. Live streaming has seeped through every facet of the modern 21th-century life, ranging from lifestyle to tech world.

Let’s take a look at how live streaming has influenced a varied range of industries in the past couple of years since its emergence.

Live Streaming Made Simple For Broadcasters

When an average person thinks of live streaming, we all come to the notion that it is limited to the entertainment domain. There is an idea that it can be used to conduct webinars, Q+A sessions and most probably tutorial demos for product companies. People, oftentimes, omit the entire branch of uses live streaming holds in enterprises and businesses. Live streaming has enabled businesses to profit in dynamics they couldn’t break through previously from conducting internal meetings, establishing quality relationships with both customers and investors in undertaking remote human resource projects, etc. And not to forget here that live streaming also effectuates the satisfactory element with minimal toil.

Revenue Possibilities Of Live Streaming

Beyond creating buoyant relationships and creating a strong base in establishing businesses, live streaming aids revenue yielding options vehemently.

The first and foremost way live streaming apps increase profits is by creating a momentum of connection with the relevant audience and creating a surge in engagement. This, in turn, builds a wider audience base.

1. Advertisements

Live streaming captures the essence of instant connection, leaving the viewers entangled to the moment. This pitches in great opportunity to stream short-term ads midroll and create high impressions.

2. Sponsorship

With wider reach, come bigger opportunities. There are several brands offering sponsorships for streams that perform well and have high viewer count.

3. Subscription

Streaming regularly for a given set of an audience is the base model for a successful subscription plan. In certain video streaming solutions, these live videos can also be instantly uploaded in the content management library for on-demand viewing, seizing the audience views that at times miss the live stream. Subscription programs perform well in these cases.

4 Reasons To Have A Live Streaming App

1. Provide Value To Users

Platforms that value their users produce content that is enriching and unique. This gives the viewers a unique experience they wouldn’t get otherwise. The anticipation that is created in live streaming brings in the quotient of value for content generators.

2. Richer Content

Curiosity kills the cat, but satisfaction brings it back. Live streaming lives up to this saying by instantly delivering to the hype it creates. The richer and more authentic the content, the higher the viewer retention.

3. Real-Time Engagement

Through live streaming, you get to break the 'fourth wall' with your audience and connect in real-time in a two-way conversation. By creating a strong tech base in your platform, commenting and interacting becomes the norm in streaming, bringing bonds closer than ever before.

4. Increase In Brand Loyalty

A good streaming connection and quality content hand in hand stir the cauldron of success potion. A recent study conducted to analyze the trends of live streaming estimated that about 81% of people would watch a live stream than clicking on a blog. Initial engagement opens doors for brands. Live streaming catches the essence of it perfectly.

Key Features To Consider

So now it's evident how live streaming benefits content creators, products and brands that are in search of a quality medium to connect to their target audience. With a rise in the requirement for live streaming platforms, there are abundant streaming solutions that create readymade customizable platforms. Now, let’s see some of the key features to consider while choosing one such solution to build your platform.

1. Transcoding

Transcoding plays a vital role in determining the potential in which any live streaming platform functions. There is a variety of cloud storages that enable platforms to reach the inherent state of consistency. Some of the major game players such as AWS, Microsoft Azure, Google, and Akamai equips these independent apps and websites with the ability to store and transcode any amount of data they desire with praiseworthy scalability. The uncompromising security these cloud services provide make sure your data remains intact from any kind of theft by incorporating encryption models that are commendable.

2. Content Delivery Network

Content delivery network also plays a crucial role in setting up the nature of music streaming. An efficient CDN has a large number of local servers to store highly requested data in corresponding geographical locations and deliver them at a faster rate. This process helps in cutting down the buffer time.

3. Video Players

Video players allows websites to be compatible cross-browsers, providing finesse overall UI experience. An efficient video player is easily embeddable on any platform while ensuring the video gets streamed in fast playback. Geo-based streaming, backing up data files and enabling offline downloads and usage, an adept video player lets mobile apps be cost-effective and labor saving.

A combination of the above-mentioned technologies, put together with customized features to meet the needs of your target audience is a given for a trending live streaming site.

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