Online Training: A Competitive Edge For The Pharmaceutical Industry

Online Training: A Competitive Edge For The Pharmaceutical Industry
Summary: For the Pharmaceutical Industry, online training has a competitive edge over any other form of learning - given the ever-changing environment of this Industry.

Online Training Competitive Edge Can't Be Ignored By The Pharmaceutical Industry

The focused business environment of the Pharmaceutical Industry continually shows signs of change. Organizations are forced to manufacture new products in this ever-changing environment. New organizations, affiliations and activities are ceaselessly being conceived. A competitive organization must think of innovative ways to train its workforce to ensure its employees are competitive, aggressive and keen to take the organization forward. The right training can make all the difference. Online training’s competitive edge over classroom training can’t be ignored by the Pharmaceutical Industry, here’s why:

  1. A Uniform, Global Reach
    Classroom training is not only an expensive affair but with different trainers training different regions, there is a wide disparity in what is taught, how it is taught and the message that is passed on to the learner. Online training delivers employee development programs to a global audience while keeping in mind the business norms, customs and local languages of each region.
  2. Blended Learning
    A blended learning approach that combines instructor-led training with online programs creates a very significant long-term impact. A 2011 European survey shows that 76% of companies who used online training viewed blended learning as the most popular approach to training while over 40% of these companies intensified their use of this approach the following year. Last year, 29.1% of training hours were delivered with blended learning methods – a 0.8% increase from the previous year. Blended learning reduces the dependency on trainers and agencies, giving organizations more control over their training programs.
  3. Customized Courses
    Pharmaceutical organizations can customize their employee development programs before pushing out these programs via an online learning platform. Integrating individual development needs with long-term, system-wide pharmaceutical practices is a critical piece of organizational development. A customized program allows an employee this luxury as well as helps him develop leadership strategies, competencies and a culture that is needed to meet a Pharmaceutical company’s specific challenges while keeping the organization’s business realities in mind.
  4. Business Simulations and Experiential Learning
    Online training paves way for business simulations and experiential learning that work well across different learning styles and geographical and cultural boundaries. Experiential learning allows a trainee to step out of his everyday role and gain exposure to his positional role by giving him a chance to make decisions in a risk-free environment, execute the best practices used by the Pharmaceutical Industry and experience critical interdependencies. More Pharmaceutical companies are using business simulations to help learners build strategic alignment and execution capabilities when faced with complex challenges and change that is a part and parcel of this industry.


The right training will promote exemplary performance-driven results through innovation. Today, the Pharmaceutical Industry is in dire need of training that combines creativity, innovation and skilling of employees and leaders to meet tough global standards. Pharmaceutical companies that make use of online training’s competitive edge will always have a workforce that is not only ready face today, but to take on tomorrow’s challenges as well.


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