7 Tips To Optimize Content For Effective Content Marketing

How To Optimize Content For Effective Content Marketing

Bloggers and writers spend a great deal of time and energy to write effective topics, optimize content, and continue to keep their audience informed. In many situations, it is also a case when writers have to stare their blank computer screen for hours. Yet, they find really difficult to generate compelling topics that will attract greater number of people. Even after brainstorming for quite some time, some bloggers unfortunately fail to produce powerful topic ideas. So, an effective content marketing strategy is the one that addresses the issue of attractive topics even before professional writers begin their writing spree.

If you happen to find yourself in a similar spot, there is certainly no need to panic. There are simple tricks that can go a long way in ensuring that your blog topics will definitely work. I am mentioning some of my favorite tips that I myself have found very effective. Here they are:

1. Identify Your Audience And Their Problems

Before making your mind to write things for your audience it is very important to understand who your audience is and what their problems are. The people that you want to cater to needs to be thoroughly identified and therefore only then proper solutions could be given to them. If you conduct a simple research, you will get a clear idea as to what kind of things they would be interested in and what they would be likely to search for online. The idea is narrowing down your options and writing blogs based on specific issues will attract a general but interested audience. Hence, your blog topics will naturally reflect what you want to genuinely tell your audience about.

2. Get Ideas From Competitors

Keeping a regular watch on what your competitors are doing is very important as far as writing for your target audience is concerned. You cannot unilaterally write on something and expect that more and more people should read what you have written. It is also one of your primary prerequisites to know that which of your competitors are being followed by your audience. It is always a profitable proposition to know what your competitors are blogging about and how they are managing it. Also, understand the topics of your competitors that are attracting their audience.

3. Track Trending Topics

You need to take note of which topics are trending and which are the ones that are resonating most among the audience. You can conduct a thorough search regarding articles and blogs that are most relevant to your niche and understand how many times they have been shared by readers. You can also use tools in order to find out the latest trending topics that people are reading. For example, BuzzSumo is one of the most effective resources that pull out the best performing topics. It also tells you what articles are popular within a specific website.

4. Use Mind Maps To Capture Ideas

Mind maps are all about introducing and expanding ideas. Using mind maps is an important and spontaneous pre-writing activity. It is very simple, you just need to start with a topic at the center and generate a web of ideas from that. For example, if you have to write about “social media marketing” then mind maps will help you break it into smaller and interrelated concepts. They will allow you to make your topics more specific and relevant. These will make it absolutely clear to you as to how you plan and structure your stories and therefore what topic would be most appropriate for them.

5. Use Search Phrases And Questions More Often

Search phrases are important because they tell you which keywords are most searched by your audience. If you mention these search phrases and keywords in your topic the chances are more likely that your target audience will click on them. These phrases are very common as people use them for online searches in order to seek more information. In addition to that, sometimes people tend to use questions in order to get the information they seek. So, you also need to know as to which are the most probable questions that people tend to ask about a particular topic.

6. Use Social Media

Social media are increasingly becoming popular and more and more people are visiting various social media platforms. They are essentially virtual meeting places where people interact, talk, and discuss their problems, especially when it comes to talking about issues as well as complaining. By going through the discussions that are taking place in social media and topics that are being shared among people, you will have a clear idea which topics are gaining peoples’ attention. The platforms like Facebook, Google, and YouTube are among the most popular social media channels today and they also reflect peoples’ problems.

7. Engage And Interact With People

Last but not the least, engaging with people directly can allow you a much closer gauge as to what people really think. By interacting and talking about their issues will make you understand their plight and you will be more likely to come up with pertinent topics. You can interview them in order to get as much information as possible so that you would fully understand what you should about.


In this competing age of online information where content is generated in a large scale, the value of topics gets increased even more. The audience is always ready to click only on those titles that are either very interesting or relevant according to their need. So, it is up to you what you want to cater to your audience. We hope that the above mentioned tips will help you craft very effective topics.