eLearning Marketing

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How To Use Win/Loss Analysis To Grow Your LMS Business

How To Use Win/Loss Analysis To Grow Your LMS Business

The typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who, you were up against. To learn from these loses, you need the answers. I interviewed one of the all-time great win/loss experts, Jen Berkley Jackson, to find out how she does it.