Inbound Marketing

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August 6, 2019 | Sponsored

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.
by Jacopo Mauri