How To Create An Effective Backlink Content Marketing Strategy
Backlinks redirect visitors to your site so that they can learn more about your products or services. However, it takes well-written content to convince viewers to click through and discover the benefits of your eLearning offerings. You must provide valuable information to win them over instead of focusing solely on lead generation. Here are 8 top tips to develop an effective backlink content marketing strategy for your content marketing campaign.
1. Compile A List Of Relevant Keywords And Landing Pages
You need to have a plan of action before you implement your backlink content marketing strategy. Namely, which keywords you want to use in your content and which pages you’re targeting. This provides you with a framework for each eLearning article, blog post, and online guide. Conduct keyword research and opt for words with a moderate competition ranking. You should also determine which landing pages you want to promote, which will dictate the type of content you’ll produce. For example, your "art of negotiation" eLearning course can be paired with a sales tips and tricks article.
2. Include SEO Links To Boost Online Visibility
Rather than simply adding URL links at the end of your eLearning article, it’s best to use organic keywords as anchor text. Just make sure that the terms or phrases tie into the landing pages. Including SEO keywords also helps to boost your search engine rankings, even if viewers don’t click on the links. It’s a win-win. For best results, use a good variety of keywords in your online content to avoid oversaturation. As an example, only include one or two backlinks to a single landing page in your eLearning article, and use a different anchor text for each link.
3. Use Site Stats To Monitor Your Backlinks
Certain backlinks and keywords are more effective than others. Site analytics give you the opportunity to continually improve your backlink content marketing strategy. Keep track of your website stats to see which backlinks generate the most traffic. For instance, a particular eLearning blog post has generated 50% of your monthly web traffic. This is a good indication that readers are looking for more information on this subject matter. Thus, you may want to create more content that explores related topics or ideas and include relevant links.
4. Generate More Leads With Guest Posts
Guest posts give you the ability to tap into another audience. For example, a blogger has already established a loyal reader base. Thousands of people visit their site every month to read about the latest eLearning news. Therefore, you might consider reaching out to the site owner and offer a free eLearning article or blog series. Of course, the content will feature backlinks to your eLearning course or product sales page.
5. Consistency Is Key
It’s not so much about quantity as quality content. Visitors are looking for valuable information that will help them solve a problem or overcome a challenge. They are more likely to click on the backlinks if you provide them with tips they won’t find elsewhere. Thus, post targeted content consistently instead of trying to flood the Internet with as many eLearning articles as possible. For instance, publish one eLearning article per week that features relevant keywords to generate interest in your product or service. People will look forward to every post, and each new piece of content raises the likelihood of a conversion. You build a rapport with your readers by offering key information instead of repeated sales pitches.
6. Avoid Oversaturation
Saturating your online content with keyword backlinks won’t win any favors with site visitors or search engines. In fact, you may end up getting flagged and losing loyal readers. The golden rule is to only include a few organic backlinks in every post. For example, one link for every 100 words. This also improves the readability of your online content, as viewers won’t be distracted by an abundance of hyperlinks. Ask someone else to read the content before you post it to ensure it has a natural flow and verify the links. For instance, you may have forgotten to format the anchor text to include the landing page URL.
7. Use Social Media To Your Advantage
In addition to eLearning blogs and websites, you can also post backlinked content on your social media pages, as well as groups who are already interested in the subject matter. For instance, a brief Facebook post that highlights the top 5 benefits of using your new eLearning authoring tool, or a tweet/call-to-action that features a helpful tip with a built-in backlink. You can also publish your eLearning article on eLearning Industry, where it will be seen by over 600,000 readers every month. Not to mention, hundreds of thousands Facebook, Twitter, and LinkedIn followers.
8. Incorporate Image-Based Anchor Text
Images can also double as backlinks, which adds aesthetic appeal to your eLearning content. The secret is to incorporate tags and meta data so that you don’t miss out on the SEO. You should also ensure that you have usage rights for any images you use in your online content. Lastly, don’t go overboard when adding visuals. The goal is to enhance the quality of your online content, not distract site visitors. Images should also be attention-grabbing, but avoid using controversial graphics.
A backlink content marketing strategy has the power to enhance online visibility and increase eLearning course sales. You must choose your anchor text carefully and keep the online content organic, though. Otherwise, you may fall out of favor with the search engines and achieve the opposite effect. Use these 8 tips to create an effective backlink content marketing strategy to improve your site stats.
Is a free-flowing funnel really the best approach to online marketing? What exactly is inbound marketing? Is account-based marketing really a smart move? Can you make Google’s search engine really work for you? Download our free ebook The Ultimate Guide To A Winning Content Marketing Strategy to find the answers to these questions and much more...
