Customer Relationship Through eLearning
Many times, marketing professionals talk so much about clients and how to retain them, regardless of who they are, how to get legions of followers or fans, and how to create engagement flows through the veins of our social networks to sell products and services. Behind a credit card or a PayPal account, we forget a critical factor when working on relationships with clients; a factor that consists in focusing on marking a client's strategies, values, and fundamental principles to be fulfilled by a brand and by an entire team of professionals.
Relationships with clients are and will be much more than a mere transaction or a tweet; they must be a differential value and a competitive advantage for a company, even more in a digital environment, where there are more and more competitors that offer the same, and where there are more and more potential clients tired of receiving the same medicine. If you are running an eLearning business, you need to be very careful about the relationship you build with your customers.
In this article, we will give you 6 essential tips to build and work on a solid and lasting customer relationship through eLearning.
Tip 1: Trust, Sincerity, And Transparency
This has nothing to do with marketing but with individual ethics and professionalism because many times when we are going to establish a business relationship with a potential client, we forget the most important thing: understanding that the main entry point will be mutual, professional trust.
Your client "trusts" you, your experience, your know-how, so build a relationship with sincerity and transparency. Do not sell what you are not or what you cannot do; just be yourself. Remember, if you are selling a course, make sure you know what you are talking about and use email marketing to portray sincerity and trust with your customers.
Tip 2: Build A Relationship
A relationship with a client is a social activity between people but with a commercial and professional nuance. For this reason, it needs to be built based on time, dedication, effort, and two-way communication. You must build solid and long-lasting relationships, ceasing to see a client as someone who just gives you money, changing the focus to a generator of business opportunities. Step-by-step, you will establish a solid professional and personal relationship until you earn their complete trust.
Tip 3: Your Goals Are Your Goals
This point is of vital importance and many service companies forget that clients' objectives are their own objectives. When you present a proposal or project, milestones are set to be achieved; milestones that we must make our own, that we must overcome, and share with your clients. In this aspect, it helps to incorporate incentives and variables, whether economic or professional, to be consistent with your work philosophy. You need to create a set of goals and targets and abide by them. Make sure you regularly engage with your customers in order to boost your conversions and signups.
The relationship must be based on facts and not on broken promises!
Tip 4: Report, Measure, And Track
We cannot forget that if there is a business relationship with a client, it is because at the end of the road there is a measurable objective that a client and we want to achieve. In this sense, you must keep a client informed at all times of its progress, with monthly reports or final reports that measure the return on investment.
In digital marketing, we make it easier but do not believe that this only applies to the service sector. Because if, for example, you sell a tangible product, you can inform a client of business data, or actions, or the total number of clients who fall in the same category; any type of data that helps reinforce your feeling of belonging to a brand.
Tip 5: Keep In Touch
We must always maintain contact with clients at the beginning, during a relationship, and when they are no longer clients (unless they have expressly stated otherwise).
Essentially, this means regularly keeping in touch with clients and making sure that you wish them on special occasions or birthdays. It’s an excellent way of growing your rapport and letting clients know that their business means a lot more to you than just a transaction. Remember that clients are more willing to do business with companies or organizations that treat them as human beings, instead of just people they want to extract money from.
Tip 6: Communication From You To You
The importance of this point has been shown in the relationship between brands and customers (or followers and fans) in the digital environment, and more specifically in the use of social networks, where brands have had to change their model to establish dialogs with their communities from you to you.
There are no levels of superiority between customers. You need to treat customers the same way and on a similar level. Of course, if your business offers varying levels of support through a learning management system (LMS), you can always make exceptions, but in general, when offering support to your customers, it’s best to maintain an even keel.
Conclusion
In short, we are at a time when customer relations have turned 360º and brands and companies must understand that old formulas are no longer valid. Now, relationships based on trust, transparency, and sincerity are demanded, with a dialog at the same level, where clients must be at the center of a marketing strategy and brands must know how to respond and provide solutions to all clients' needs, whether or not for the service or product in question.
We must work on increasing subscribers, collaborators, and partners who, in one way or another, added value to us, whether at a communicative, economic, or social level.
