Video-Based Corporate eLearning Examples
What kind of script will you write? Before you begin, make sure you clearly define the video’s audience, learning objectives, style, format, and tone. You should also define how long your video will be in order to provide you and your team with an idea of the project’s scope. To do so, use this online script timer to cut and paste your script, and generate the estimated script length. You can also download a generated narration of your script and choose from several voices.
Script 1: The Step-By-Step Guide
Many videos will serve the same purpose: to teach employees how to do something new. A step-by-step guide explaining this process is most often the best format for these videos.
When writing a step-by-step guide, remember to rely upon linking words. This will help employees understand how each step in the process is connected and when you have stopped talking about one step and moved on to another. Consider using these words in your script:
- First/firstly, second/secondly, third/thirdly, etc.
- Next, last, finally
- In addition, moreover
- Further/furthermore
- Another
- Also
- In conclusion
- To summarize
Step-by-step processes are often used to train employees on how to use new machines or technology. They can also be used to show how to prepare documentation. When preparing these scripts, remember to keep in mind that adult learners require a sense of motivation and willingness to be instilled in them prior to learning. Make sure your script covers why this process is important and how employees will benefit from learning about this new process.
Script 2: The Thought-Provoking, Transformative Script
Sometimes, training videos have the unique challenge of presenting transformative information that will lead to a “lightbulb” moment. These scripts are both exciting and exceptionally challenging since the goal is to change or open the minds of viewers.
Companies often rely on this style of video when they are trying to change corporate culture, which in itself is quite a challenge. When creating these videos, consider the following:
- Identify the issue at hand
What crisis are we solving, or what dilemma are we facing? Sometimes, we must establish that this is an issue at all. The script must identify the issue and prove why it is, indeed, something worth mentioning, paying attention to, and changing. - Establish motivation
Why is this issue something that affects viewers, and how will viewers benefit from a change? There must be a payoff for viewers in order for them to truly engage in the learning material. - Help them think critically
Do not just show and tell; this may come across as your corporation standing on a soapbox. Instead, write a script that invites your employees to think critically about the situation at hand and develop their own opinions about ways to take action.
Script 3: The Applied Learning Script
There is some truth to the old adage about teaching a person to fish. Applied learning is indeed one of the best ways to teach others. You can utilize applied learning in your corporate eLearning scripts by first speaking to the experiences your viewers have. When they draw upon their own expertise and experience, they better relate to and engage with the material.
When creating these videos, consider the following:
- Simulations of real-life experiences speak to the experiences of the audience and will help them engage and create emotional responses to the material. How can you incorporate this into your script?
- Reflection is key for adult learners. How can your script allow viewers an opportunity to watch something happen (such as a simulation), and then analyze what they see to draw their own conclusions?
- Make the abstract a reality. How can your script make an abstract concept something that is applicable to real-world experience? Make sure to always provide relevance for any concept or idea your video is teaching.
The Bottom Line
When designing your script, keep in mind that motivation is a key factor in adult learning, and make sure you develop a script that instills a willingness to learn in viewers. There are many ways to do this; you’ve just learned three tried-and-true methodologies. Regardless of the style your script takes on, you will need to make sure that it fits within the time frame you have allotted. Use online script timers to ensure your script sticks to your video’s allotted time frame and to keep your project on track.
Happy eLearning!