Motivate Your Learners Based on The ARCS Model
Dr John Keller’s motivational design model, known as the ARCS model, is comprised of four major factors that influence the motivation to learn – Attention, Relevance, Confidence and Satisfaction. It’s described as a problem-solving model and helps designers identify and solve specific motivational problems related to the appeal of instruction. The model was developed after a comprehensive review and synthesis of motivation concepts and research studies.
The four categories of motivation variables comprise of sub-categories along with process questions to consider when designing eLearning (or any kind of learning):
Capturing the interest of learners, stimulating their curiosity to learn.
- Perceptual Arousal
What can I do to capture their interest?
- Inquiry Arousal
How can I stimulate an attitude of inquiry?
How can I maintain their attention?
Meeting the personal needs/goals of the learner to affect a positive attitude.
- Goal Orientation
How can I best meet my learner’s needs?
- Motive Matching
How and when can I provide my learners with appropriate choices, responsibilities and influences?
How can I tie the instruction to the learners’ experience?
Helping the learners believe/feel that they will succeed and control their success.
- Learning Requirements
How can I assist in building a positive expectation for success?
- Success Opportunities
How will the learning experience support or enhance the learners’ beliefs in their competence?
- Personal Control
How will learners clearly know their success is based upon their efforts and abilities?
Reinforcing accomplishment with rewards (internal and external).
- Natural Consequences
How can I provide meaningful opportunities for learners to use their newly acquired knowledge/skill?
- Positive Consequences
What will provide reinforcement to the learners’ successes?
How can I assist the learners in anchoring a positive feeling about their accomplishments?
What I really like about ARCS is that it puts the learner at the centre of the design process. After all, that’s how it should be.
References and further information:
Keller, J. M. (1987) Strategies for stimulating the motivation to learn. Performance and Instruction. 26 (8), 1-7.
I’m a passionate learning and development practitioner from Newcastle, NSW, Australia. Currently employed as an Instructional Designer, developing and courses for online and classroom environments.
I have a keen interest in a number of learning and design related areas including human cognitive architecture, motivation, technology, informal learning and social media.Website: www.linkedin.com/pub/matthew-guyan/29/794/7a1