Translating eLearning: 4 Benefits To Consider
eLearning course development can be extremely complex and time consuming. It is important to look at all aspects of your course before translating and working with a good eLearning translation partner. The items below are simple reasons why a company should translate their content in the first place. So, let's dig in.
- Ease of communication.
Probably the most obvious benefit of having on-hand translation services is that you can actually communicate with your potential clients. Think of your business as a man at a singles bar. A beautiful woman (the metaphor for a rich client) approaches you with all the signs of interest... but you have no clue what she's saying. It's just easier to go somewhere that people speak her language. - Greater range.
Translation services mean you can deal with more clients and customers from more areas around the world. By extension, that means you will experience growth, and gain ground on competitors who are limited to one language. After all, there are billions of people out there who might want your product, and many of them would be more likely to get it if you offer it in languages besides English. - Satisfied customers and employees.
It's true that English has become the world's new lingua franca (ironically enough), but just because someone can speak English doesn't mean he or she wants to. Allowing clients to use the language they're most comfortable with, and making efforts to accommodate them, will lead to a more satisfying experience as well as more repeat business. - Greater confidence.
There's something about knowing you can make yourself understood in a variety of languages that adds confidence to your business. Translation services allow you to put your best foot forward, assured that you have made yourself as clear as you can. After all, there's a big difference between telling your clients, “We can handle all your needs,” and “We can knead all your handles.” It's the difference between trusting Google Translate, and hiring someone who can actually make you understood.
These are, of course, just four solid reasons to invest in professional translation services for your business. As with all eLearning Translation projects there are many more items to consider as you develop your courses, as there are more reasons why you should get your content translated.
