Free eBook: 10 Marketing Strategies That No Learning Tech Vendor Can Live Without
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10 Killer Marketing Strategies For Learning Tech Vendors

After 20 years of marketing in the learning industry, Gordon L. Johnson finally wrote down the marketing strategies that have served him so well and have worked consistently over time. The strategies in the eBook 10 Marketing Strategies That No Learning Tech Vendor Can Live Without align with his philosophy for successful marketing:

  • You must do more with less budget.
  • You must focus on the fundamentals of a strong marketing foundation.
  • You’d be hard-pressed to find a market that is more competitive than corporate learning technology.
eBook Release: 10 Marketing Strategies That No Learning Tech Vendor Can Live Without
eBook Release
10 Marketing Strategies That No Learning Tech Vendor Can Live Without
A must-read for any marketer who wants a serious edge in the learning tech marketplace.

Gordon learned early in his career that it’s possible to spend an unlimited amount of money on the wrong marketing and have nothing to show for it. He believes that usually the best marketing does not require a large budget—it requires smarts and a disciplined focus on what works. That’s what this eBook is all about: the things that you have to do well in order to thrive in the learning tech market.

About The eBook

The marketing strategies in the eBook 10 Marketing Strategies That No Learning Tech Vendor Can Live Without will help you build a solid marketing foundation for your learning tech company. Let’s have a look at the key chapters of the eBook:

  1. Web Presence
    Know where your buyers are looking and make sure you’re there.
  2. Lead Nurturing
    You’ll uncover some of your hottest leads by paying close attention to who hits your site.
  3. Customer Success
    Customer satisfaction is more important than great marketing, so prioritize accordingly.
  4. Qualified Leads
    Resist the powerful urge to focus your efforts on more leads.
  5. Conferences
    Exhibit at conferences, but only in moderation. Focus on fewer and better leads.
  6. Messaging
    Pull out all the stops to develop a killer value proposition that makes buyers take notice.
  7. Analyst Relations
    Your best word of mouth.
  8. Demos
    Demo webinars generate high-quality leads and critical side benefits.
  9. eMail Marketing
    For long-term success, every email you send should add value and leave the world a better place.
  10. Content Marketing
    Avoid ad-hoc content development at all costs. Plan ahead and focus on quality content that is easy to repurpose.
  11. Bonus Strategies from Pam Boiros
    Four more strategies that have been indispensable parts of Pam's approach to marketing learning and HR technology solutions.

Competition in the learning tech market is ruthless and the battle for the attention of learning tech buyers is noisy and over-crowded. However, if you focus on the right marketing fundamentals, you can be successful–even with a modest budget and heavy competition. To learn how to do just that, download the eBook 10 Marketing Strategies That No Learning Tech Vendor Can Live Without.

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3. 4 LMS Marketing Strategies That Really Work

4. LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

eBook Release: Thinkific
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