How To Create A Strategic Marketing Plan For The Upcoming Year
You survived another year in a highly competitive and seriously congested market where new businesses appear and try to get their slice of the pie. Whether you failed, succeeded, or stagnated, creating a new marketing plan template is a good idea to gather your thoughts and arrange your new strategies. Within one year, many things change as new trends emerge and consumer behavior dictates new opportunities. Not only that, but the top applications of artificial intelligence push you to adopt as many of them as possible to stay competitive. Have you implemented any AI tools into your current tech stack? If not, this is one addition to your strategic marketing plan.
While it's easy to get carried away by trends and competitive tactics, you still have to stay true to what you believe. Take a look at your audience. What do they like, and which promotions are successful with them? For example, content like articles and webinars may still be their preferred media. So, stick to your guns and elevate your user experience even more. Maybe you'll also need to create a market intelligence report to understand how your competitors stay ahead of you.
Are you ready to create a new marketing plan and boost your business's success? Keep reading to discover how you can create a compelling guide for your team members to thrive and reach their goals.
Steps To A Strategic Marketing Plan
When building out your marketing strategy, it is essential to understand how your marketing efforts will enhance your sales efforts to drive revenue. While marketing aims to educate your target market on their pain points, it's equally important to build a relationship between your target audience and your brand. That's how you'll manage to hand your sales team smoking hot leads, ready for harvest. Meaning, all your efforts should be focused on the buyer journey and how to guide prospects from one stage to the next (awareness, consideration, decision).
It all starts with getting prospects to visit your website. Then you have to turn them into leads by making them convert and download your assets, subscribe to forms, etc. Gradually you have to check your lead database, nurture them, and qualify them. That's how you'll know how to identify your MQLs and your SQLs. And then, you'll find plenty of opportunities to turn those hot leads into customers. It's all about lead nurturing and solving their problems at the right time by offering tips and the ideal solution; your product or service.
Skillful strategic marketing leaders like yourself need to take the time and review last year's marketing expenses. Make sure to break them down by channel (both in terms of time and money) and ROI. For example, by identifying the cost per hour of marketing activities, you might realize that your internal team spends too much time without reaching the desired results. Time tracking and reviewing KPIs are key here.
Which Questions Should You Ask Yourself When Building A Strategic Marketing Plan?
The most important question to ask is if your company did grow during the past year. So, do you have an answer to this crucial metric? If yes, would you be satisfied with similar growth for the upcoming year? In case you need better results to help your business scale, you have to figure out the best marketing strategy to get there.
Next in line, you must understand which marketing channels drove the most value for your business during the last year. Don't forget to break down the value of each marketing channel into two categories: marketing qualified leads (MQLs) and sales qualified leads (SQLs). You need both channels to be effective for long-term growth. For example, efforts on SQLs (sales-centric blog content, Google Ads, etc.) are great for short-term sales. On the other hand, MQL efforts (educational blog content, speaking engagements, etc.) are essential to fill your pipeline. Also, they can drive long-term growth as they can be converted to SQLs later on.
Do you need to see a 7% growth every six months to keep your business going? Does your team understand what exponential growth is? For example, pay-per-click, or PPC, advertising (LinkedIn Ads, Google Ads, Facebook Ads, PPC Directories, etc.) is a good investment when you're thinking short-term. If you're looking for long-term results, search engine optimization (SEO) and content marketing tactics will help you to see much lower CPAs and exponential growth.
Also, you have to evaluate your competition and check each competitor's evolution. An SEO competition analysis can also help with that—if you're up for the challenge! What's more, running a SWOT analysis can help you see how you stack up against the newly updated competitive landscape. For example, there might be a small competitor growing at an alarming rate.
What's Next?
Make sure to investigate which types of digital marketing strategies your competition has tried. Do they get more traction in their organic search rankings? What about link building? One thing is certain: a company investing in SEO and PPC can expect increasing ROI for a win-win approach. Don't let your business stay behind. Look for opportunities to scale your organization!
Of course, you should focus on your marketing efforts. And, don't be afraid to be a strict judge. Did you manage to convert MQLs to SQLs with your email marketing campaigns? Was your content marketing strategy effective in driving MQLs? That's when you'll know a strategic marketing strategy is in order. And, there's a high probability that you'll need external help to deliver more than expected in the upcoming year.
Here are some proven digital marketing strategies and tips you might like to explore for your 2025 strategic marketing plan:
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- Business Growth Strategies For eLearning Companies
- Market Intelligence Report: Unlock Critical Insights To Stay Ahead Of Your Competitors
- 12 Top Applications Of Artificial Intelligence In Business To Transform Your Tech Company
- Content Marketing Mistakes To Avoid
- Tips On How To Get Backlinks
- CSR Marketing Opportunities
We know that every eLearning business is unique. Plus, there are far too many variables to consider. So, if you'd like some extra advice on which marketing strategies would work best for you, let's schedule a consultation call if that's what you're looking for.
