Choose The Right Email Marketing Solutions For Your eLearning Business
Email marketing must be one of the most efficient methods to generate targeted leads and increase your revenue. Identifying the best email marketing solutions allows you to personalize your content, offer things people can't say 'no' to, and increase sales. Everything starts with audience segmentation and understanding what each buyer persona needs and what challenges they face. A strong subject line increases your open rates significantly. That's why you should stay away from insincere tactics and avoid getting in the spam folder. Testing your CTAs and subject lines is ideal to find out which ones have the brightest potential.
What happens, though, if you are still in the early growth stages and you need a quicker way to expand your reach? Featured newsletter placements are exactly what you need. Established figures, like eLearning Industry, can provide you with the authority and audience to present your USP and highlight what makes you unique.
Sit tight and we'll figure everything out, together!
5 Results-Driven Email Marketing Strategies For eLearning Brands
1. Email Segmentation
When it comes to segmenting your subscriber list, creating groups of like-minded people allows you to send hyper-relevant emails. You might decide to segment based on behavior, interests, actions, or customer persona information, like where subscribers live or even the job role they have. By focusing on segmentation, you'll be able to qualify these contacts and guide them through the buyer's journey until they convert.
Grouping your email subscribers will minimize the risk of sending irrelevant content. After all, who wants to turn leads off, right? Based on research done by Hubspot, you can increase revenue by up to 760% with segmentation. First off, you need to consider the different types of people that make up your email list. Then, you can begin to group contacts; try to find similar characteristics when doing so.
To gather all this valuable information, you can use your signup form. Meaning, you can ask for information about job roles or track behavior within your emails. Besides, you can group people based on the links they’ve clicked. Or, you can segment your list based on the lead magnet subscribers signed up for in the first place. If you have a small or ineffective email database, then you should focus on growing your email list by leveraging proven lead generation strategies.
2. Email Automation And Trigger-Based Campaigns
Thanks to technology, you run trigger-based campaigns based on the actions of your subscribers. For example, if they click on a link to a specific piece of content in one email, this could trigger a series of 2 follow-up emails. These will go out only to the subscribers who clicked on the link. This can also work in reverse. If you send an email and a subscriber doesn't click the link, you could send another email that might grab their attention.
In addition, creating powerful calls-to-action is a wonderful email marketing solution. Why? Well, your CTAs can affect the click-through rates of your emails dramatically. A weak CTA means fewer visitors. And, ultimately, fewer sales. So consider it necessary to spend time on your CTAs to make sure they do what they are supposed to: lead to conversions.
My suggestion is to experiment with using buttons and text CTAs. Also, focus on making sure the words you use are compelling enough for subscribers to click on. Of course, you can always re-engage inactive subscribers. If some subscribers haven't opened your emails in a while (how dare they), this doesn't mean they can't still become valuable customers. Maybe they have just forgotten about you and need a reminder about who you are and what you can offer.
3. A/B Testing And Spending Time On Your Subject Line
Never underestimate the power of your subject line. After all, it is the first thing your subscribers will see. If you craft subject lines that are not compelling enough, they won’t click through. So, you might as well not have sent the email in the first place.
The above is why it’s essential to spend time on your subject lines. Choosing the correct headline is one of the best email marketing solutions, as it can make or break the success of your email marketing campaign. Believe me; a good title makes a difference between a lot of click-throughs and none. Make sure to find a sweet spot regarding the length of your subject line. In our case, 6-10 words have brought a great CTR.
Also, don't forget to use powerful, action-based words. And setting up expectations for the body of the email is critical. Using subscriber names in the subject line is also another successful tactic. And, this brings me to personalization. Why not try to make a connection with your subscribers on a personal level? You can do so by sharing content that relates to the interests of your subscribers. For example, you can offer suggestions for products or services based on the subscriber's past purchases or tracked behavior.
Above all, A/B testing is your friend. So, don't be afraid to experiment with different content and subject lines in the same email to see what performs better.
4. Leverage A Newsletter Featured Placement
Let's face it, sometimes you need to expand your horizons because frankly getting your message across to the right people is hard. Don't you want to put your product or service in front of thousands of subscribers? The more niche-related the contact base, the better.
A newsletter featured placement is one of the most solid email marketing solutions as it helps you build brand awareness and generate more qualified leads. The key here is to reach out to a website that has a mailing list that includes your buyer personas. Meaning, every email subscriber should have opted-in to the marketing list because they want to stay in the eLearning loop, whether it’s learning about hot trends or the latest products that can benefit their bottom line.
It's even better when the core audience consists of HR and L&D professionals, corporate training software buyers, instructional designers, and other key decision-makers. Even better if you get the chance to have a top featured placement. Being at the top of a newsletter gives you a competitive advantage to drive targeted traffic to your landing page.
Please ensure that the partner you choose for these endeavors offers access to detailed performance reports. For example, you should be able to see how many people opened the email and clicked through to your site. So, make sure to find a community or website where eLearning and business professionals like to hang out. This is a cost-effective email marketing solution for businesses that want to test the email marketing waters or optimize their existing email marketing campaign to maximize results and ROI.
5. Send An Exclusive Email Blast
Which businesses can benefit from an exclusive email blast? Well, any business can leverage this email marketing strategy to send an offer that the recipients won't be able to resist! That is, if you have a quality contact list, the results can be prosperous. These email marketing services are custom-tailored for businesses that want to personalize their approach. So, please, do your research and choose to run your campaigns with a trusted partner. And, remember: It's always the audience that matters!
Email blasts should be all about you and your eLearning brand. Such email campaigns can be dedicated to your eLearning events, free trials, surveys, case studies, or standout selling points. If you find a niche website to run your campaign, you have the opportunity to showcase your USP to thousands of subscribers, many of whom are your ideal buyer personas. Ensure that you have access to performance metrics to improve ROI and gain actionable marketing insights. This can also help your email marketing strategy in the future.
Exclusive email marketing campaigns are a wise investment for brands that want to go big without going over budget. It’s a cost-effective and hassle-free way to reach qualified leads. For instance, exclusive email blasts sent by eLearning Industry allow you to stand out in the eLearning niche without having to contend with your competition. In fact, over 30,000 eLearning pros will see your message front and center. What's more, the average CTR for a newsletter top featured placement ad is between 8%–12%, which makes it the ideal option for eLearning businesses that want to boost conversions and reach more qualified buyers.
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Key Takeaway
There are many effective email marketing solutions that can help your business stand out and appeal to its ideal audience base. Buying email lists, however, is not one of them. It is actually one of the worst things you can do. The best email marketing practices also include personalizing your subject lines and main body based on each buyer persona. Once in a while, clean your email list to throw away old and unused addresses that no longer interact with your emails. Quality over quantity, right? Once you've found the perfect formula, you can set email drip campaigns to automate your processes and free up precious time.
Are you ready to launch a winning email marketing campaign that gets rapid results? Check out our email advertising solutions to send traffic to your website and generate qualified leads.
