Choose The Right Email Marketing Solutions For Your eLearning Business
There are plenty of email marketing solutions out there. But, how do you choose the right one for your eLearning business? If you're looking for effectiveness, then you have to focus on delivering messages right to your potential buyer’s inbox. The challenge is getting those prospects to opt-in.
Some companies have managed to create a stellar contact list and try to bring results with the existing prospects, while others find it hard to get new leads.
For this reason, many organizations turn to email marketing services that already have a targeted list of leads. This saves you the time and expense of building your own database. Not to mention, you build your brand image by piggybacking on their solid reputation.
So, which solutions should you consider for your business? More importantly, how do you launch a successful email marketing campaign that gets results? Some can work for you if you put a bit of effort and do it in-house, while others need collaboration but can bring huge results.
Sit tight and we'll figure everything out, together!
5 Results-Driven Email Marketing Strategies For eLearning Brands
1. Email Segmentation
When it comes to segmenting your subscriber list, creating groups of like-minded people allows you to send hyper-relevant emails. You might decide to segment based on behavior, interests, actions, or customer persona information, like where subscribers live or even the job role they have. By focusing on segmentation, you'll be able to qualify these contacts and guide them through the buyer's journey until they convert.
Grouping your email subscribers will minimize the risk of sending irrelevant content. After all, who wants to turn leads off, right? Based on research done by Hubspot, you can increase revenue by up to 760% with segmentation. First off, you need to consider the different types of people that make up your email list. Then, you can begin to group contacts; try to find similar characteristics when doing so.
To gather all this valuable information, you can use your signup form. Meaning, you can ask for information about job roles or track behavior within your emails. Besides, you can group people based on the links they’ve clicked. Or, you can segment your list based on the lead magnet subscribers signed up for in the first place. If you have a small or ineffective email database, then you should focus on growing your email list by leveraging proven lead generation strategies.
2. Email Automation And Trigger-Based Campaigns
Thanks to technology, you run trigger-based campaigns based on the actions of your subscribers. For example, if they click on a link to a specific piece of content in one email, this could trigger a series of 2 follow-up emails. These will go out only to the subscribers who clicked on the link. This can also work in reverse. If you send an email and a subscriber doesn't click the link, you could send another email that might grab their attention.
In addition, creating powerful calls-to-action is vital. Why? Well, your CTAs can affect the click-through rates of your emails dramatically. A weak CTA means fewer visitors. And, ultimately, fewer sales. So consider it necessary to spend time on your CTAs to make sure they do what they are supposed to: lead to conversions.
My suggestion is to experiment with using buttons and text CTAs. Also, focus on making sure the words you use are compelling enough for subscribers to click on. Of course, you can always re-engage inactive subscribers. If some subscribers haven't opened your emails in a while (how dare they), this doesn't mean they can't still become valuable customers. Maybe they have just forgotten about you and need a reminder about who you are and what you can offer.
3. A/B Testing And Spending Time On Your Subject Line
Never underestimate the power of your subject line. After all, it is the first thing your subscribers will see. If you craft subject lines that are not compelling enough, they won’t click through. So, you might as well not have sent the email in the first place.
The above is why it’s essential to spend time on your subject lines. Choosing the correct headline can make or break the success of your email marketing campaign. Believe me; a good title makes a difference between a lot of click-throughs and none. Make sure to find a sweet spot regarding the length of your subject line. In our case, 6-10 words have brought a great CTR.
Also, don't forget to use powerful, action-based words. And setting up expectations for the body of the email is critical. Using subscriber names in the subject line is also another successful tactic. And, this brings me to personalization. Why not try to make a connection with your subscribers on a personal level? You can do so by sharing content that relates to the interests of your subscribers. For example, you can offer suggestions for products or services based on the subscriber's past purchases or tracked behavior.
Above all, A/B testing is your friend. So, don't be afraid to experiment with different content and subject lines in the same email to see what performs better.
4. Leverage A Newsletter Featured Placement
Let's face it, sometimes you need to expand your horizons because frankly getting your message across to the right people is hard. Don't you want to put your product or service in front of thousands of subscribers? The more niche-related the contact base, the better.
A newsletter featured placement is one of the most solid email marketing solutions as it helps you build brand awareness and generate more qualified leads. The key here is to reach out to a website that has a mailing list that includes your buyer personas. Meaning, every email subscriber should have opted-in to the marketing list because they want to stay in the eLearning loop, whether it’s learning about hot trends or the latest products that can benefit their bottom line.
It's even better when the core audience consists of HR and L&D professionals, corporate training software buyers, instructional designers, and other key decision-makers. Even better if you get the chance to have a top featured placement. Being at the top of a newsletter gives you a competitive advantage to drive targeted traffic to your landing page.
Please ensure that the partner you choose for these endeavors offers access to detailed performance reports. For example, you should be able to see how many people opened the email and clicked through to your site. So, make sure to find a community or website where eLearning and business professionals like to hang out. This is a cost-effective option for businesses that want to test the email marketing waters or optimize their existing email marketing campaign to maximize results and ROI.
5. Send An Exclusive Email Blast
Which businesses can benefit from an exclusive email blast? Well, any business can leverage this email marketing strategy to send an offer that the recipients won't be able to resist! That is, if you have a quality contact list, the results can be prosperous. These email marketing services are custom-tailored for businesses that want to personalize their approach. So, please, do your research and choose to run your campaigns with a trusted partner. And, remember: It's always the audience that matters!
Email blasts should be all about you and your eLearning brand. Such email campaigns can be dedicated to your eLearning events, free trials, surveys, case studies, or standout selling points. If you find a niche website to run your campaign, you have the opportunity to showcase your USP to thousands of subscribers, many of whom are your ideal buyer personas. Ensure that you have access to performance metrics to improve ROI and gain actionable marketing insights. This can also help your email marketing strategy in the future.
Exclusive email marketing campaigns are a wise investment for brands that want to go big without going over budget. It’s a cost-effective and hassle-free way to reach qualified leads. For instance, exclusive email blasts sent by eLearning Industry allow you to stand out in the eLearning niche without having to contend with your competition. In fact, over 30,000 eLearning pros will see your message front and center.
What's more, the average CTR for a newsletter top featured placement ad is between 8%–12%, which makes it the ideal option for eLearning businesses that want to boost conversions and reach more qualified buyers.
Conclusion
Very few marketing strategies allow you to reach out to a targeted eLearning audience without building your own mailing list. The right email marketing solution can help your business boost conversion rates and skyrocket sales.
So, which solution delivers the best value for money? It all depends on your advertising goals, existing strategy, and budget. Evaluate your needs and current promotional pain points, and then assess all the email marketing services that eLI offers to target corporate training buyers.
Are you ready to launch a winning email marketing campaign that gets rapid results? Check out our email advertising solutions to send traffic to your website and generate qualified leads.