What To Avoid When You Promote Your eLearning Projects On Social Media
Are your social media not getting the traction you are looking for? While social media offer businesses a platform to promote products and services, many eLearning organizations are unaware of how to maximize their potential. Making social media mistakes will prevent you from acquiring new leads and compromise your current eLearning customer base. To ensure your social media pages contribute to your business growth, I thought it would be best to share some tips with you.
7 Pitfalls To Keep Clear From When You Want To Promote eLearning Projects On Social Media
Here are 7 mistakes you should avoid when you promote eLearning projects on social media.
1. Lack Of A Clear Strategy
You need to adopt a clear social media strategy of what you want to accomplish from these channels and learn the different metrics each one offers. Only then will you be able to gauge the impact that social media marketing has on your business. As an eLearning provider, you should be well acquainted with the Key Performance Indicators of each platform you use. This allows you to evaluate the ROI on a case-by-case basis. You should also focus on your target audience. There are millions of people using social media every day. However, not all of them are interested in what you have to offer. Not everyone wants to buy your LMS software or any other services, for that matter. You must ensure that your social media page is geared toward qualified prospects by identifying their needs and expectations. To make this work to your advantage, you need to create social media content that answers their wants and needs. Try to spark engagement and solve pain points instead of just being salesy.
2. Only Using The Popular Social Media Platforms
You want to ensure that your social media strategy is multi-channel and not just limited to the most popular platforms like Facebook, LinkedIn, and Twitter. The world of social media has vastly grown, and there are numerous different platforms out there for businesses to utilize. While Facebook and LinkedIn are essentials for any business, YouTube and Vimeo are also viable options. These platforms go well with Facebook and LinkedIn, allowing you to share video tutorials and exposing your business to an audience that is more relevant to your business.
3. Missing Out On Golden Engagement Opportunities
Social media isn't just a platform for marketing your business and products. It is a place where you can interact with both existing and prospective customers. You need to be very active in both reacting and engaging with your audience. Otherwise, visitors may feel disconnected from your brand and perceive the page as being self-serving. Staying active doesn't mean you immediately respond—just make sure to acknowledge your audience and reply in a timely manner. You can also host live promotional events to improve engagement and show them that you want to build a rapport. That you care about addressing their questions or concerns directly and are willing to go that extra mile.
4. No Real Consistency Of Content
Consistency should be a major part of your social media strategy. One question your organization should ask is, "How often will we post?" It makes no sense to publish something and then go on a hiatus for weeks while there's still activity on the post. You want to keep a balance between the amount of content you post and how often you post it. This will ensure that it gets the most number of viewers and keeps your brand fresh in their minds.
On this note, it would be best to take a look at these:
Using SEO Competitor Analysis To Find Interesting Topics To Engage eLearning Buyers
5 Ways To Successfully Nurture Leads And Close Deals With eLearning Prospects
5. Posting Content That Does Not Engage
The point of social media is to engage your audience, and the best way to do that is through the content you post. If you post boring content, like constantly posting articles, chances are you won't really engage many. You need to keep a balance and ensure you have different types of content, such as videos, GIFs, pictures, testimonials, polls, questions, and so on. Diversity will help liven your social media page and cater to a broader audience.
Take our social media channels, for example. Different topics and content engage users on our LinkedIn business page compared to eLearning Industry's Facebook fan page.
See for yourself:
Do you want to learn more about what makes the eLearning audience tick? You'll enjoy reading this article about the connection between social media and SEO.
6. Flooding Their Feeds
Another common eLearning marketing mistake to avoid when you promote eLearning projects on social media is creating numerous posts all at once. This usually leads to your audience missing out on most of it. Worst case scenario, you post so frequently that it annoys your loyal customers and forces them to unfollow your page. For example, you post ten times a day, and each post covers the same ideas or promotions. Try to limit it to two or three posts daily, maximum. Also, keep content short so that followers can quickly scan the post and determine if it's for them.
7. Underutilizing SEO Strategies
Some eLearning organizations overlook the SEO benefits that social media can bring to their LMS marketing strategy. When you promote your LMS on social media, you need to incorporate the right keywords in the right doses to achieve the best results. Search engines will show social media results when they contain relevant terms or phrases. You can also include links to your landing page to drive more traffic to your site and build quality backlinks. Avoid overstuffing your posts with multiple keywords or links, as this can hurt your chances of ranking higher in the SERPs.
Summing Up
Gone are the days when businesses would just have a social media page to establish their online presence. Now social media are platforms that can help you build a rapport with your audience and engage with your followers on a personal level. However, you need to know how to use social media platforms properly to achieve the desired results. This article can help you avoid 7 common mistakes when you promote eLearning projects on social and stay relevant without going overboard.
Reach over 936K eLearning professionals and enhance your online image by getting a sponsored article on eLearning Industry. You can share eLearning best practices and promote free demos, or highlight the most common online training challenges (and how your LMS can help address them). You can maximize your marketing reach and be featured on all our social media platforms in a few simple steps!
