Getting Quality Backlinks For Your eLearning Website Is Easier Than You Think

How To Get High-Quality Backlinks: Strategies That Work For eLearning Companies

By now, all eLearning marketers know that backlinks are a significant ranking factor for most search engines...yes, including Google. If your goal is to get relevant organic traffic, you must do SEO effectively. And, building backlinks should be your number one strategy. You see, the more backlinks your eLearning website has from authoritative domains, the higher reputation you'll have in the eyes of Google (and other search engines). That's how you'll dominate the SERPS. In fact, this is the strategy we have been following for many years now.

To some, link building doesn't have a great reputation. That happens because it's often associated with link spamming or black hat techniques, but this is not the case! Trust me, there are plenty of legit ways to get a backlink to your website. You can use smart techniques to build backlinks without spamming other sites or risking a Google penalty.

Sure, some of you might find it boring and tough. But, hey, getting backlinks can be challenging. Keep reading, and I'll show you the best ethical strategies to start building quality links. And remember, if you can't do it yourself, you can always reach out to SEO link building services for guidance.

5 Smart Ways For Getting High-Quality Backlinks

1. Replicate Your Competitors' Best Backlinks

Like in any good game, you have to be a masterful SEO player if you want to rule the SERPs. Imagine your SEO strategy as the player, your competitors as your opponents, and Google as the championship. But with no hidden strategies allowed.

• Spy on competitors and see what kind of backlinks they've got.
• Get a list of your competitors' backlinks, identify the best ones, and try to replicate them. That's how we've found thousands of new link building opportunities and managed to improve our SEO.
• Analyze your competitors' mentions. Always have in mind that being helpful and answering questions before anyone else gives you more chances to earn business and backlinks. There are plenty of tools that can help you set up alerts for your preferred keywords. By doing so, the moment there's an article published on social media about a product similar to yours, you can engage with the audience and talk about your services.
• Only the links with good authority are worthy of your time. Getting quality backlinks needs time, so even if you know which sites linked back to them, you have to figure out how they managed to get that link. For example, if it was a product review by a blogger, you can also contact the writer and ask for a similar review. Or, if it was a guest article, you can send a request to become a contributor as well.
• Use alerts for keywords and competitor mentions to engage early on relevant content.
• Consider international competitors for global backlink opportunities and regional SEO advantages.
• Use AI-driven backlink gap analysis to discover untapped linking opportunities that competitors have not leveraged yet. Platforms like Ahrefs, SEMrush, or AI-powered SERP trackers can provide insights faster than manual research.

Here's how to spy on your competitors' link-building strategy.

2. Build Backlinks With Infographics

During the last decade, infographics have been one of the most popular link building methods. Hence, the demand for infographics is skyrocketing.

You've probably been following publications like Mashable, The Verge, Huffington Post, and others. You must have seen that they publish infographics regularly. Best of all? Readers love this type of content. It's not just that they are great for building backlinks.

• By creating infographics, you can drive traffic from social media since they are highly shareable, and the audience engages with these posts.
• Make sure to utilize social media like Twitter to spread the word even more. For example, you can do some outreach and ask users to check out your new infographic and give them your feedback. Who knows; if they like it, they might share it on social media and perhaps link to it.
• Consider turning infographics into videos or slide decks to increase linkability.
• Add interactive elements like quizzes, animations, or embedded mini-courses for higher engagement and more backlink opportunities.

Have you already created an infographic for your eLearning business? Don't let it stay hidden on your site. You can submit it to the eLearning Infographics website!

3. Search For Guest Blogging Opportunities

Thankfully, guest blogging is one of the best ways to build a reputation for yourself and make your voice heard on the internet. Plus, it gives you the chance to tap into already established audiences. That's awesome, especially when you can interact with other people from your niche. In addition, the guest blogging technique can also help you increase your followers on social media and drive traffic. Best of all, it's an excellent and legit way to start building quality backlinks.

But please, when you do decide to take up this content writing challenge, make sure that your blog posts are neither spammy nor poorly written. So, only guest-post high-quality content that actually makes a difference and solves your target audience's pain points.

Being a successful guest blogger needs effort and consistency. But when you take your guest posting strategy seriously, you'll see benefits.

You can find guest blogging opportunities with these key terms in Google by using your keyword + the following:

• inurl:write-for-us
• intitle:write for us
• guest posts
• become a contributor
• inurl:contribute

Many eLearning platforms now support collaborative content creation, partnering on joint studies or co-authored posts can result in high-authority backlinks and cross-promotions that reach new audiences. For example, on eLearning Industry, you can create a co-branded eBook and create a sponsored webinar.

4. Outreach And Promote Your Best Content Wherever You Can

Writing great content is awesome, but it won't get you backlinks if no one knows about it.

• Find people who would be interested in linking to your content.
• Identify niche influencers who could share it on social media. You can find influencer research tools in the market, but you can also do your own research. The more bloggers you can contact, the higher chances you have to get someone to share your content.
• Start building good relationships with well-known bloggers from your field.
• Promote content as video summaries, podcasts, or webinars to increase backlinks.
• Use AI outreach tools to automate email campaigns and follow-ups efficiently.

If you want to find even more inspiration, you should join our newsletter for frequent marketing news and updates.

5. Give Interviews

There are websites that run interviews with experts from literally every niche.

• If you're not yet a well-known authority to get an invitation, you can reach out and do your pitch to persuade the interviewer on why interviewing you would benefit them.
• Consider setting up an interview for one of the big names in your company.
• Repurpose interviews into blog posts, LinkedIn articles, or video snippets for extra link-building opportunities.
• Virtual conferences, podcast panels, and AI-assisted webinars are becoming major sources of backlinks. Participating in these events or hosting them yourself can earn authoritative links from niche and global domains.

The goal is to get people to learn about your business and what value you can offer. Instead of giving a dedicated interview just for yourself, you can also find sites that run roundups and are always looking for great content. If you're indeed good at blogging or have specific expertise, you have pretty good chances to make the cut.

For example, you might come across an article with the top marketing leaders. Why not ask them to include a little blurb about you? Along with your short bio, you can also ask them to link out to your company's website.

If you're looking for websites that run interview roundups, you can search for these key terms: your keyword + roundup, or + interview.

6. Leverage Resource Pages And Curated Lists

One of the rising strategies is to target resource pages, curated lists, and online directories for backlinks.

• Identify education, eLearning, and SaaS resource pages.
• Offer your content, infographics, or tools as valuable additions to these lists.
• Focus on niche-specific directories rather than generic submissions.
• Engage with communities like Reddit, Quora, or specialized eLearning Slack/Discord groups to find curated list opportunities.
• Many modern eLearning platforms now integrate AI-curated learning hubs, getting featured in these hubs can earn multiple backlinks from high-authority domains simultaneously.

Conclusion

As you can see, there's always a smart way to build backlinks to your website. If you're just getting started, the whole link building process might be very time-consuming. However, you'll agree with me that, in the long run, it's well worth it. Please make sure to only build quality backlinks. There's no point in wasting your time with links that might cause trouble.

Are you looking for more tips on how to get backlinks without getting in trouble?

Make sure to read the benefits of link building and SEO for eLearning companies.

If you need additional help with your strategy, you can book a call with me and figure out how you can boost your website rankings.