Why To Publish New eLearning Articles
eLearning content curation gives you the ability to stretch your budget and improve knowledge retention. However, there won’t be anyone to enjoy all that carefully chosen and well-organized information if you don’t market your product or service online. But how do you build credibility and brand awareness with limited resources? Publishing new eLearning articles can help you spread the word about your eLearning products and services for a fraction of the cost. Someone else may even curate your eLearning articles, guides, and videos for their eLearning course, which further enhances your market reach, as they’ll need to give credit where credit is due. That’s just the tip of the eLearning content publishing perk iceberg though. Here are some of the top reasons why you should consider publishing new eLearning articles.
1. Build Learner Loyalty
Publishing new eLearning articles gives you the power to maximize your online exposure and raise brand awareness. Potential online learners get to know your eLearning organization and what it has to offer, thanks to knowledgeable tips, insights, and advice that you feature in your eLearning articles. Your current online learners also more likely to be interested in additional eLearning courses, given that the eLearning articles keeps your brand fresh in their mind and emphasizes that your company cares about their ongoing development. For example, your latest tip sheet helps them achieve a goal or solve a common challenge.
2. Establish Yourself As An Industry Expert
Your eLearning article published on eLearning Industry also features the URL to your Top eLearning authoring profile, which gives readers the opportunity to learn more about your background, expertise, and organization. High quality eLearning articles speaks volumes about your professionalism and knowledge base. As such, you can establish yourself as an industry expert in your niche. For instance, you post a carefully crafted how-to article that walks readers through the process of setting realistic goals. This not only promotes your upcoming negotiation skills online course or webinar but shows off your unique expertise.
3. Improve SEO
Every eLearning article you post should feature keywords or phrases that bring more traffic to your page and increase your rankings. You’re also able to include links that drive more visitors to your site or landing page. Thus, you improve your SEO and conversion rates. The key is to choose the right keywords and use them sparingly to avoid overstuffing. It’s also wise to incorporate them into your title to gain more exposure.
4. Expand Υour Online Presence
The online world is saturated with content marketing articles. However, by publishing through eLearning Industry you have the opportunity to reach a broader market. Not only does your eLearning article have the potential to be read by over 600,000 eLearning professionals, but it’s also published to all eLearning Industry’s social media networks so that you expand your online reach rapidly.
5. Offer Your Niche Audience Value-Added eLearning Content
Publishing articles allows you not only to promote your eLearning organization, but also to give readers information to help them improve their lives. For example, tips on how to create more meaningful eLearning experiences for their employees. This value-added eLearning content is geared toward your niche audience, as it gives them the insights they need to improve ROI and develop more effective online training programs. It also enables you to promote your eLearning products or services that might benefit them and their bottom line. People who visit eLearning Industry are already interested in what you have to offer. Therefore, you’re able to attract your target audience and improve conversion rates.
6. Reduce Your Marketing Spending
Promoting your online course or eLearning services can be a tricky task, especially when you’re working with limited resources. Fortunately, posting new content allows you to reduce your marketing spending while achieving the desired results. There’s no need to spend exorbitant amounts of money on traditional marketing techniques. Content marketing is the gift that keeps on giving, as it remains online for years to come. You can further maximize your marketing potential and stretch your budget by launching a PPC ad campaign, or register your company to be featured in a popular online directory.
7. View Detailed Analytics To Improve Your Promotional Strategy
Another way that posting new eLearning articles can help you stretch your budget and allocate resources more effectively is that it comes with detailed analytics. You can view how many online learners access your eLearning course, how may visitors read your eLearning article, what online training sources give you the most traffic, and reader demographics. This allows you to adjust your promotional strategy accordingly so that you achieve maximum impact from each post.
While content curation is absolutely fine, it’s also good to give back by publishing your new eLearning content. Want a step-by-step guide on How to Publish an eLearning Article on eLearning Industry? Publish your article today to reap all the benefits and become a Top eLearning Author.
