eLearning Marketing Articles

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April 4, 2017

Attention And The 8-Second Attention Span

There is a popular belief that the human attention span has shrunk because of the expanding uses of technology. Some Learning and Development professionals are saying instruction must adapt to this much-lowered attention span. Here’s the problem: The evidence for a lowered attention span is fiction. In this article, I’ll discuss the fictional “research”. Then we’ll discuss what attention is and how it relates to organizational learning.
by Patti Shank, PhD
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