eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
March 5, 2015

Data’s Dirty Secret: Is Your e-Learning Getting Results?

According to Jack Welch, the former CEO of General Electric, “An organization's ability to learn and translate that learning into action is the ultimate competitive advantage.” Is your e-Learning getting results? Well, first let’s talk about what kind of results you’re looking for. Ultimately, e-Learning isn’t just about reducing the cost of training—although that’s a nice benefit too! e-Learning is about driving business results by improving employee knowledge and performance.
by Stephanie Ivec
March 4, 2015

Implementation Of The Experience API Within The SOFAD Author Environment

This experimentation was conducted in the course of the regular activities of GTN-Québec, with the technical support of the SOFAD IT team. The purpose of the experimentation is to make recommendations available to the education community on the implementation of this new standard in the online learning field. The following lines briefly present the approach taken for implementation of the xAPI specification within our author environment. We first explain why we decided to design our own plugin (SOFAD/author). We describe the limitations we encountered with SCORM. We show how the implementation of xAPI in our authoring environment allowed us to solve the limitations encountered with SCORM. We identify some possible issues and constraints with this new standard. Finally, we propose some recommendations.
by Moussa Traoré,PMP
March 2, 2015

Gaming Design For eLearning

Gamification is the buzz word in eLearning at the moment, but of course, you don’t want to gamify eLearning for the sake of it. In this post, you’ll explore the principles underpinning good gaming design for eLearning, and set out an eight point checklist to help you create better, gamified learning.
by Li Whybrow
March 2, 2015

Helping Learners Get The Most Out Of Online Discussions

Online discussions are the lifeblood of an online class. Without rich, ongoing discussions, learning is minimized. However, many online courses don’t help online learners understand how to post a new idea or response; the types of communications or posts that contribute to learning or share examples of good posts. As a result, online learners are often left to their own devices with many online discussions stalling or sinking to a level of mediocrity.
by Mary Burns
March 1, 2015

5 Ways To Make The e-Learning Process Simple

The e-learning process needs to be designed with simplicity in mind. If you can do this when planning an e-learning program for any purpose, then the people who are expected to learn new skills or processes will certainly retain whatever it is you are trying to teach them. Here are a few smart tips that you can use when finding ways to make people learn a little more about whatever you want to help them discover.
by Sameer Bhatia
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