November 6, 2014
Instructional Design Models And Theories: Dual Coding Theory
The Dual Coding Theory was introduced by Emeritus Professor of Psychology Allan Paivio in 1971. It emerged from Paivio’s research into how the brain processes information, particularly the way humans use both verbal and visual channels to encode, store, and retrieve knowledge. Over the decades, Dual Coding Theory has greatly influenced educational psychology and Instructional Design.
by Christopher Pappas