eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
November 6, 2014

Instructional Design Models And Theories: Dual Coding Theory

The Dual Coding Theory was introduced by Emeritus Professor of Psychology Allan Paivio in 1971. It emerged from Paivio’s research into how the brain processes information, particularly the way humans use both verbal and visual channels to encode, store, and retrieve knowledge. Over the decades, Dual Coding Theory has greatly influenced educational psychology and Instructional Design.
by Christopher Pappas
November 6, 2014

Make It Clear: Writing Tips for e-Learning

“If readers don’t understand what you write, you might as well have written nothing at all,” explains Copyblogger, an online writing expert. Don’t let that happen in your e-Learning course! To create effective online training, you need to present your content clearly. Good e-Learning content is all about communicating clearly so that it’s not a chore for your learners to understand and learn the valuable information in your course.
by Christie Wroten
October 30, 2014

Guiding Your Learner Toward Engagement

Learning is an adventure! At least, it can be. For your next e-Learning course, try guiding your learner through the course, gradually revealing important pieces of information like Hansel and Gretel’s breadcrumb trail. The carefully planned emphasis and reveal of important information will keep your learner interested and paying attention.
by Stephanie Ivec
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