eLearning Marketing Articles

B2B Lead Generation

June 17, 2019

How To Structure Your eLearning eBook For Effective Lead Generation

Focusing on a specific structure for you eBook makes its content be more useful to your audience, therefore it will be downloaded more often. How can you craft a consistent eBook structure to provide as much value as possible to your audience and generate leads?

by Philip Gavrilakis

Learning Management Systems

June 17, 2019 | Sponsored

5 Training Challenges In The Manufacturing Industry And How An LMS Can Help You Solve Them

The manufacturing industry is in a tough spot. The adoption of automation by 50% of manufacturers sounds like good news. But with the upcoming retirement of Baby Boomers and the present skill shortage, about 2.4 million job openings in 2028 might remain open. The cost on the economy? Tremendous.

by Nikos Andriotis

Mobile Learning

June 17, 2019 | Sponsored

8 Common Mobile Learning Mistakes You Should Avoid

Most people today have access to at least one mobile device, making mobile learning a powerful way to convey important information. As organizations transition traditional to mobile learning, they risk mistakes that could undermine their learning strategy. Let’s look at some common missteps.

by Shannon Hart

Mobile Learning

June 17, 2019 | Sponsored

Case Study: Maximizing The Value Of Your Mobile Learning App

Are you getting the most from your mobile learning app? In this article, I review the mobile training program designed for Bridgestone Americas Tire Operations, LLC and share tips that can be used to maximize the value of your mobile training solutions.

by Andrew Hughes

Learning Management Systems

June 16, 2019

6 Reasons Why You Should Find A Value For Money LMS

Value For Money LMS and why you need to make the right investment. The necessity of Learning Management Systems is a foregone conclusion for many organizations. But with so many on the market, is there any way to be sure you’re getting the right one? In this article, I’ll discuss the importance of finding a value for money LMS.

by Christopher Pappas

B2B Lead Generation

June 16, 2019

How To Choose An eBook Topic That Fits Your Audience’s Needs

The topic of your eBook can be about anything; however, it must deliver useful information to your audience. In this article, I'll share 4 steps on how you can choose a specific, relevant and focused topic for your eBook based on your audience's needs.

by Philip Gavrilakis

Learning Culture

June 16, 2019

Editors' Choice

8 Corporate Learning And Development Myths To Debunk In 2019

All leading organizations know the importance of investing in professional training development programs. However, in 2019, organizations need to be aware of and take measures against some longstanding corporate Learning and Development myths that keep them from getting the most out of their training programs.

by Amit Gautam

Project-Based Learning

June 16, 2019

Learning Approaches In Data Science: Online Or Project-Based

Are you interested in taking a data science course? Are you wondering which learning approach is best for you: online or project-based? In this article, I go into detail about the pros and cons of each learning style.

by Gaurav Belani

Learning Management Systems

June 15, 2019

7 Tips To Define The Role Of An LMS In Your Online Training Strategy

What can an LMS do for your organization? How can it help improve your bottom line and employee productivity? In this article, I’ll share 7 tips to define the role of an LMS in your online training strategy.

by Christopher Pappas

B2B Lead Generation

June 15, 2019

5 Keys For Finding The Right Target Audience For Your eBook

The more accurate you’re about your target audience, the more focused you can be with your marketing strategy. But how do you select the right target audience for your eBook to deliver successful B2B content marketing?

by Philip Gavrilakis

Learning Management Systems

June 15, 2019

What Is An LXP And Why Is It Being Deemed Better Than An LMS?

It is normal for even the most hard-wearing and strong-standing eLearning trends and practices to go obsolete. An emerging technology has cropped up which promises better learning and training outcomes. In this article, we'll understand what an LXP is, and why is it being deemed better than LMS.

by Debadrita Sengupta

Custom eLearning

June 15, 2019

Custom Content Or Off-The-Shelf Courseware: Is There Something In Between?

This article is about editable courseware, and how it can be a beneficial option between the off-the-shelf courseware and the custom content. It discusses the advantages and disadvantages of all 3 options, and how you should take a look at your course catalog and see where you can benefit from each option.

by Cindy Pascale