Sales Strategies

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

Annie Reiss discusses how software sales teams can effectively put the Challenger Sales strategy to work, and how focusing on using technology can facilitate the prospect education process.