8 Best Practices For Using Sales Online Training Videos
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How To Use Sales Online Training Videos

Sales are at the core of every business, whether it's tangible goods or top-notch services. Therefore, you have to equip your sales team with the right skill sets and expertise to stay competitive. Sales online training is a cost-effective way to prepare them for the challenging and exciting task of sealing the deal. However, to get maximum online training ROI, it's essential to engage employees and prevent cognitive overload. In this article, I'll share 8 tips to help organizations enhance their sales online training with dynamic sales online training videos.

1. Keep It Short And Creative

The main purpose of using sales online training videos is to communicate the message in a more clear and concise way. They should be short, attention-grabbing, and well-focused so that the viewer will easily absorb the ideas and remember the essentials. This also helps to engage your employees, therefore allowing them to better understand the concepts and ideas involved. Another way of achieving this is by getting creative with your sales online training video. Add background music, different camera angles, and special effects to make it entertaining and interactive.

2. Develop A Companion eLearning Storyboard

eLearning storyboards are a great starting point, as they enable you to map out every scene, visual element, and character in your sales online training video. They also help to ensure that every member of your eLearning team is on the same page during the video production process. For example, the graphic designers know which borders or transitions to include in the video. Another benefit of creating eLearning storyboards is that you can align your visuals with audio. For instance, verify that the script or character dialogue is in sync with the video display.

3. Find The Right Narrative Voice

There are numerous things to take into consideration when choosing the perfect narrator. They must be able to clearly enunciate words so that your corporate learners can understand the ideas and concepts. Narrators should also strike the right tone and pace. For example, their voice and style are personable yet professional. You may want to hire a professional voice-over artist to create a polished presentation.

4. Choose A Suitable Video Authoring Tool

An effective video authoring tool saves time and money, especially one that features an online asset library you can use to create amazing sales online training videos. Ideally, the platform should feature eLearning templates, cut-out characters, and other media elements. This allows you to produce demo or product knowledge online training videos without curating external content. For instance, royalty free images or sound effects that add a dose of entertainment to your sales online training videos.

5. Succinctly Sum Up The Ideas

When it comes to online training videos that revolve around customer service and sales, “how-to” or “how-to-not” sales online training videos are particularly effective. This helps you to focus the sales online training video on specific situations rather than barraging your sales staff with ideas and causing cognitive overload.

One of the best ways to improve understanding is to incorporate realistic sales scenarios and situations. Stories and real-world examples not only enhance the realism, but also capture their imagination. Another secret to effective sales online training video production is positive reinforcement. This can be achieved by revisiting topics you've covered in previous sales online training videos, as well as summarizing all the content at the end. This makes information easier to retain and recall.

6. Compress Files For Easy Access

You've produced an impressive sales online training video. However, it's not going to be of any benefit if your salespeople are unable to access it. There are three things you should be wary about when posting an online training video; size, format, and delivery. The online training video must be compressed so that it is easily downloadable, irrespective of the speed of the Internet connection. You should also use a popular video format, as your sales staff may think twice about watching the sales online training video if they have to download extra software to watch it. Lastly, your sales force may need to be able to view the video on the go, which means that you should upload it to a broad range of platforms, including your LMS, website, Facebook, or YouTube.

7. Add Transcripts

Online accessibility isn't the only factor to consider. You must also make your sales online training videos available to employees with special needs, such as those with vision or hearing impairments, or sales staff members who speak other languages. This is particularly important for localized online training courses that are intended for international audiences. Therefore, you may want to add transcripts, subtitles, or captions. A companion script or outline also allows salespeople to quickly refresh their memory. For example, they can read a bullet list of the takeaways in order to complete the sales task.

8. Use Other Online Training Activities To Enrich Sales Online Training

Sales online training videos are highly effective. However, they shouldn't be the only training delivery method you use. In fact, it's wise to incorporate other online training activities and resources into your sales online training. For example, sales scenarios and simulations that give employees the chance to apply their skills, or self-assessments that allow them to identify personal performance issues or knowledge gaps. Another option is to create a series of sales online training videos to add to your microlearning library. Just make sure that you focus on one topic at a time to prevent cognitive overwhelm.

In today’s busy, tech-savvy world, sales employees expect cutting-edge online training resources. Thankfully, sales online training videos cater to a wide variety of learning preferences and improve memory retention. However, video production is an art, and planning is also crucial for successful sales online training videos. To benefit from this powerful online training tool, you have to know the needs of your corporate learners and choose the ideal authoring software for the job.

What about adding some interactivity to your online training videos to boost learner engagement even further? Read the article 6 Steps To Create Interactive Online Training Videos to discover the 6 steps to create amazing interactive videos for your online training course.

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