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Docebo

Jacopo Mauri

Senior Marketing Manager
Marketer by nature, with more than 10 years of experience in the B2B SaaS Marketing sector. I have helped numerous start-ups with their digital marketing strategy development and implementation. Marketing automation, lead generation, integrated marketing - you name it, I love it. Need some advice for your next marketing project, or tips on how to improve an existing one? Hit me up on LinkedIn!
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4 Benefits Of AI In Personalized Learning

4 Benefits Of AI In Personalized Learning

Using AI to transform learning experiences removes traditional limitations and introduces new and exciting possibilities. In order to harness that immense potential, it is important to have a clear understanding of the inner workings of Artificial Intelligence and the eloquence of the solutions it provides.
5 Data Points To Build Your SaaS B2B Ideal Customer Profile

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.
What Is Marketing Automation?

Marketing Automation 101

When you have to plan, build and execute marketing funnels, you’re tapping into the potential of one of the most powerful resources in the marketing sector: marketing automation. But what is it really? How can someone define it today?