Why Is eLearning Content Attractive To The Learners?
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Using Technology For Gathering Attention And The Best Results

Face-to-face interaction with learners is not possible in eLearning content, still, learners feel motivated enough not only to engage in eLearning content but also to enjoy learning the skills and knowledge given through the content. In this article, some specialties of eLearning content are explained briefly which enhance the learning experience of the learners.

1. Focus On Motivational Aspect

We are well aware of the fact that motivation is a critical key in the effectiveness of eLlearning content. eLearning content is focused on 4 basic elements of motivation:

  1. Attention
  2. Appropriateness
  3. Confidence
  4. Gratification


eLearning content gains and keeps the learner’s attention and creates interest through some special tricks like animation, emotional stimuli, and storytelling. So, learners get motivated through the content.


eLearning content in its introductory slides explains to the learners why it’s important to learn the concepts and information contained.


The learner gains a good level of confidence by learning through learning objectives what they are going to achieve and in how much time.


Learners feel highly satisfied with eLearning content if they get some reward for their efforts in the form of a certificate or verbal acknowledgment from a superior.

2. Visual Content Makes eLearning Content More Effective

The human brain is more inclined to process visual information like presentations, videos, images, graphs, charts, etc. Lengthy and difficult text-based content is less likely to create interest in the learner. Visuals make it easy to understand the concept and information for learners without having to plow through volumes of text. So, learners are better engaged in the content through relevant and powerful visuals incorporated.

3. Interactivities In eLearning Content

Interactivities in eLearning content like multiple choice quizzes, tests, eLearning storyline, expressing views, representation, etc. are wonderful for learners because when learners interact in an online course, active learning and deeper understanding of content take place. While in conventional content, reading lines and lines of text promotes only passive learning, which is often hard to recall and even difficult to evaluate.

4. Simple And Clear Language

Use of simple and familiar language for defining words and explaining technical concepts in eLearning content makes learning fast and easy. Learners often stay away from technical jargons and difficult language used in textual content because learning becomes boring and time-consuming.

5. Use Of Graphical Characters

Learners feel more connected and engaged in eLearning content with the use of graphical character cutouts due to the personalized attention of learners in the virtual world of eLearning. So, eLearning content becomes less threatening and more welcoming for learners. Characters help our learners as navigator and guide through the content. Learners can assign roles of an expert trainer, peer coach, colleague and other designations to graphical characters.

6. Powerful Call-To-Action (CTA) Tool

Earlier, the CTA was used for commercial websites to boost up sales but nowadays it is used in eLearning content also. The use of a CTA is a powerful tool which may be in the form of any button, clickable image, or link in eLearning content. It may come in the form of a flashing arrow also that poses a question, or a catchy image that the learner finds engaging or relevant. This tool serves the purpose to motivate learners into engaging and interacting with the eLearning content.

7. Engagement Technology In eLearning Is Second To None

What's the fun in learning if there is no mechanism to check the absorption rate? People learn better if they participate and get challenged during the learning process. eLearning ensures engagement through knowledge checks, assessments, and gamification. It helps the learner to absorb, participate and apply in their day to day operations, helping them enhance the way they contribute to their organisation.


There is a need to understand the mindset of the learner in this dynamic world. Today's learners search for relevant, mobile, self-paced, and personalized content. This need is fulfilled with the eLearning content where the learner can learn at his own comfort and requirement. eLearning content is the complete transformation of the traditional way in which learning is imparted to learners.

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