Building A Business Case For Customer Training
If you tell your executive team you’d like to expand your customer training program, they’ll likely have some concerns. If you don’t know how to respond – and if you can’t provide them with specific, measurable results – don’t be surprised when the answer is no. Avoid this outcome by implementing the tips in this guide. Learn how to prove the value of your training program and tackle objections head-on.
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Key Chapters
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Introduction
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Outlining Your Pain Points
Get tips on how to start a larger conversation around your business needs.
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Providing Potential Cost Savings
Gain insight into how to demonstrate the ROI of your program.
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Highlighting Potential Revenue Generation
Learn key metrics to frame your business case around revenue generation.
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Planning Responses to Possible Concerns
Get answers to decision makers’ common reasons for pushback.
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Conclusion
Even the largest organizations don’t have unlimited budgets. For this reason, key stakeholders need to assess whether a new initiative will be worth it in the long run.
If your executive team is still sceptical about customer online training and can't really see the point, provide them with a detailed implementation plan, highlight the potential long-term revenue for your organization, and watch them change their minds just like that!
