Epic Meaning: How To Turn Your Learners Into Superheroes

by Growth Engineering Ltd.

Epic Meaning is generated whenever learners feel like they’re a part of something that’s bigger than just themselves. It feeds into the human need to be a part of something that matters.


If your training programme doesn’t have any meaning for your employees, you can’t expect it to change behavior within your organization. It’s up to you to harness the power of Epic Meaning and give your training the relevance it deserves. Download this white paper now to discover what you can do to make your training matter!

Key Chapters

  1. What is Epic Meaning?

    What is Epic Meaning and what role does it play within today’s knowledge economy?

  2. How does Epic Meaning Drive Learner Engagement?

    How to use your organizational values to create incentivized learning experiences.

  3. 5 Steps to Creating Epic Meaning within your Learning Technology Solutions

    Create a learning platform that’s oozing with Epic Meaning – and watch the results roll in!

  4. How your Brand Affects your Learning Solution

    Your brand should set the tone for the learning experience you offer – find out how.

  5. Creating a Concept for your Learning Technology Solution

    Generic solutions are a turn-off – find out how to create a solution that tells a real story.

  6. Using Imagery and Terminology to Deliver Epic Meaning

    It’s not what you say, it’s how you say it.

  7. Weaving Narrative into Your Training Programme

    Create a learning technology solution that’s a real page-turner.

  8. Maintaining Epic Meaning – the Importance of the Admin

    Don’t let your well of Epic Meaning run dry.

  9. Epic Meaning – Case Studies

    Witness the power of Epic Meaning, with case studies from GAME, Tusker and Personal Group.

By ensuring that your platform reflects your company’s vision and values, you help your learners to understand that this training experience doesn’t just benefit them – they’re playing an active role in making the world a better, more connected place. Who wouldn’t want to play a part in that?

Epic Meaning is that sense of purpose that fuels our passion for a cause – whether that’s our day job, an all-night gaming marathon or professional development. This white paper is an amazing guidebook which demonstrates how you can harness the power of purpose to change behavior and transform your organization.

Harry Cloke photo

Harry Cloke
Head of Marketing, Growth Engineering Ltd.