The Engagement Engine Workbook

by Growth Engineering Ltd.

Ladies and Gentlemen...start your Engines! Download this eBook and discover all about learners engagement through personalization, gamification, and social learning.

Key Chapters

  1. Introduction

    As we’ve shown time and time again, learner engagement is the single biggest success factor for any learning & development initiative. Trying to get by without learner love, is like trying to fly a kite without any wind. You’ll never get your programme off the ground.

  2. The Model Learning & Development Superstar

    Learning & Development folk were placed on this Earth to spread good cheer, cultivate smiles, unlock potential and open doorways to new possibilities. They are the unsung heroes of organisations all over the world.

  3. The Engagement Engine

    Being a L&D superstar isn’t easy. You can only keep so many plates spinning before they all come crashing down around you. That’s why we built the Engagement Engine. It’ll take your learners from ‘zero’ to ‘hero’ in a matter of moments.

  4. The Fuel

    Your Organisational Mission, Vision, Values And Brand.

  5. Section #1 : Personalisation

    Meaning drives motivation and motivation drives action. But how do you make your learning meaningful? That’s easy: for something to have meaning it needs to be relevant to your audience. More than that, it needs to be relevant to each and every individual within your audience.

  6. Section #2 : Gamification

    This is where we bring the fun factor. Gamification (‘the application of gaming mechanics to non-gaming environments’) helps to make learning experiences more enjoyable, which in turn builds learner engagement.

  7. Section #3 : Social Learning

    Without social learning, knowledge will not stick and behaviour will not change. Your brain holds new information as you would a wet bar of soap. Without reinforcement from social learning initiatives, it’ll slip from your hands like an eel making a desperate bid for freedom.

  8. The Operator

    A fully-fuelled Engagement Engine can turbo-charge your learners towards their goals, cultivate a knowledge sharing community and ultimately transform organisational behaviour... but it’s useless without somebody pushing the buttons to make it go.

  9. Your Game Plan

    You’ve seen how important it is to engage your learners. You’ve also taken a peek under the bonnet of our Engagement Engine. Now we’re going to help you build your own. Take some time to consider the questions below and start picturing a world where all your learners are knowledge-sharing superheroes!

You could have the most powerful car in the world, but it would never perform at its best without an excellent driver sat in its seat. In the same way, the Engagement Engine will never perform at its best without a learning superhero operating it! A great LMS administrator uses every element in the Engagement Engine to its full potential. Even with such a payload of features, the Engagement Engine is designed to make the admin’s job as simple as possible. This leaves them free to switch gears, put their foot down, and take their learners from naught to awesome in under 60 seconds!

You can force learners to read, take tests, participate in activities but it won’t get you near the results you aim for. Learner engagement makes the mind receptive to new knowledge, while people adopt a positive stance towards their training. This is why it is so fundamental. As all things touched by technological evolution, learning has changed greatly. To benefit from all the changes, an L&D professional must apply personalization, gamification, and social learning. This must-read serves as the best advocate and helper, to convince and assist you in putting the engagement machine in operation.

Christopher Pappas

Christopher Pappas
Founder of The eLearning Industry's Network