7 Golden Rules Of LMS Promotion On Facebook
baranq/Shutterstock.com

LMS Promotion On Facebook: 7 Golden Rules To Follow

When Facebook started, it was a purely social medium. We used it to connect with old friends and make new ones. We posted shareworthy personal pictures and liked each other’s updates. Today, Facebook is a marketing machine. Brands use it to reach customers, and some are more successful than others. Many brands have even abandoned their websites in favor of their Facebook pages. To an LMS company, this isn’t advisable, but you can still use social media to your advantage. The trick for successful LMS promotion on Facebook is to be helpful, savvy, and most importantly, never annoy your target audience.

1. Have Separate Accounts

It can be tempting to tag your LMS onto your current Facebook profile. After all, you already have a friends list, and it’s daunting to start from scratch. However, you’ll look unprofessional and, sooner or later, a personal photo will ruin your brand image. Create a separate page and account for the LMS promotion. If you want to leverage your personal friends’ list, then just share the official brand page updates on your page. Also, whenever you’re posting anything, check and double-check who you’re logged in as. You don’t want to accidentally post, share, or like something personal or inappropriate using the brand page.

2. Groups Trump Pages

It used to be easier to create brand pages as a hub for all your brand information. Currently, though, the Facebook algorithm gives priority to group posts. Facebook groups also allow you to interact with customers in a deeper, more meaningful way. However, they’re tricky to moderate as they get bigger, so you’ll need a rotating team. They can keep an eye on the group in shifts, making sure things don’t escalate.

3. Schedule, Don’t Automate

It’s always a good idea to come up with a content calendar. It will cover updates intended for the week, or maybe even the month. You can leave room for spontaneous posts related to relevant memes or current affairs. Still, the bulk of your posts should be preplanned. You can use Facebook itself or an app manager. Check and recheck for grammar, typos, and unintended puns or double entendre. While it can be a good idea to schedule future posts, never automate private messages. They’re tacky, off-putting, and spammy. Also, even if your posts are preset, check them the day before they go up, or even the hour before. It can prevent any unpleasantness or inappropriate messaging.

4. Always Do Your Research

Facebook allows you to approach potential customers on a more personal level. You might share a post on their page or respond to one of their comments. You may be tempted to inbox them, but you should resist this urge. Start public, not private. For one thing, an unsolicited private message will be sent to ‘requests’ and they might never actually see it. For another, many people find unsolicited messages rude and invasive. Begin on their timeline, with the aim of establishing a rapport and being helpful. Then two or three messages and a follow or friend connection later, you can inbox them as needed.

5. Interaction Beats Approval

Too many brands make the mistake of chasing likes. It’s an easily measurable metric but not a very helpful one. You don’t just want them to tap a button. You want them to engage with your LMS and interact with it. Design updates that invite comments and questions rather than likes and ‘reactions’. While they do raise your position in the algorithm, they’re less likely to result in sales. Another thing, users respond better to images, and the algorithm favors video content. Include more of those and less long-winded CEO quotes. Create your own video content rather than sharing existing material. And always invite feedback.

6. Post Informative Tips, Not Sales Pitches

The aim of social media marketing isn’t just LMS promotion but also to create a positive rapport with your prospects. So, post daily tips or tricks to keep your customers informed, without relying on sales pitches. Avoid pushy sales tactics that are off-putting or annoying. For example, stuffing every post with embedded links instead of actually giving useful information to followers. In fact, you may want to poll your audience to see which topics they’re interested in. Or ask about the common online training or LMS challenges, then offer some insider troubleshooting advice.

7. Host Live Events

Facebook even gives you the opportunity to reach out to your target audience in real time through live promotional events. Post an announcement well in advance so that everyone can save the date. And don’t forget to offer a brief overview of your key talking points to attract the right prospects. Lastly, record the event and post it on your page, as it will serve as a valuable marketing tool for weeks or months to come.

Facebook is now one of the quickest ways to reach your potential audience. While many brands find themselves outside the paywall, there’s still a lot you can do to boost your paid advertising efforts. Give your software its own account, but piggy-back off your personal accounts with lots of likes and shares. Start a brand page, but start a group too; it scores higher on the algorithm. Do schedule your posts while avoiding automated responses. Engage your targets on public timelines before seeking them with private messages. Above all else, shares and comments are better than likes and help you spread the word, so that should be your goal.

Are you looking for additional tips for marketing your LMS on social media? Read the article 7 Top Tips For LMS Promotion On Social Media to discover 7 bits of advice that can help you reach your audience and boost your online presence.

eBook Release: Thinkific
Thinkific
Thinkific’s powerful platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, you’ve got the easiest technology and best support in the business.
Close