How Do You Find Your eLearning Startup Niche?

How Do You Find Your eLearning Startup Niche?
Summary: Ready to venture out on your own? Read on to discover top tips to find your eLearning startup niche and uncover business best practices.

What's Your eLearning Startup Niche?

Launching your own eLearning startup is no joke! Becoming self-employed means taking care of everything yourself, planning, managing, budgeting, marketing, etc. However, if you’re reading this, you’ve probably decided that going solo is worth the risk. Before you dive into your new project, take the time to choose the eLearning niche that will lead you to success. This article walks you through the process of finding your niche and lists some of the best practices for your eLearning startup business.

eBook Release: Breaking Into The Industry: How To Launch A Successful eLearning Startup And Land New Contracts
eBook Release
Breaking Into The Industry: How To Launch A Successful eLearning Startup And Land New Contracts
This all-in-one guide walks you through the process of finding your niche and lists some of the best practices for your eLearning startup business!

7 Tips To Find Your eLearning Startup Niche

A niche is a specific area of interest in the marketplace that is developed around your strengths and passions. Finding your own niche is what will set you apart from the rest and attract a loyal clientele to your business. But finding one is not an easy feat. Here are some tips to guide you through the process of finding your own niche and making your mark in the eLearning industry with your startup.

1. Identify Your eLearning Talents (And Weaknesses)

The first step to finding your niche is figuring out where your talents and skillsets lie. Start by writing down your full professional history. What jobs did you have in the past? What were your responsibilities? What skills have you acquired, and which eLearning tools are you most familiar with? And most importantly, what are your biggest success stories? There is a good chance you will find your talent in the clients you helped the most. Once you have your list, you can narrow down your experience into a few things that you are good at and also enjoy doing.

You have all your strengths and areas of expertise down, but what about your weaknesses? Everyone has a few; it’s nothing to be ashamed of. It will take some honest soul-searching to find yours, but it will be well worth the effort. Since your niche is developed around your strengths, knowing your weaknesses will get you there that much faster. Not to mention, you can turn your weak points into untapped strengths, expanding your eLearning knowledge and skillset even further.

2. Find Your Passion And Pursue It

They say “do what you love and you’ll never have to work a day in your life.” So, during those challenging first stages of launching your eLearning startup, being passionate about what you do is what will keep you going. To identify your passion, go back to your experience. What was an aspect of the job that you were excited to perform every day? If you’re coming up blank, figure out what is something you’d love to do and never had the chance to before. Maybe you are interested in designing training videos or creating eLearning modules for schools. Whatever it may be, find your passion and go for it! Before you know it, your “job” will become something that rewards you and fulfills you.

3. Set Your Goals For The Future

Businesses can take many forms, but they all have something in common: a plan for the future. It doesn’t have to be a massive, perfectly organized business plan which covers the next decade. But, you need to have a clear image in your head about where you want yourself and your eLearning startup to be in a few years. For example, if you want to create a passive income source that allows you to spend more time with your family, your plans need to reflect that. Once you have your long-term and short-term goals, you can decide which particular direction can give you the life you’ve been dreaming of.

4. Find Your Target Audience

When starting a business, it is vital to know who your customer is. This way, you know how to design your content, how to promote it, etc. Yet, many times, startup businesses are tempted to broaden the spectrum of services they offer to attract a broader audience. Unfortunately, this approach rarely works. Therefore, identify which problems you can solve and find your target audience. Talk to people you know, peruse forums and social media, and figure out what people are talking about and what their problems are. Which of them can you fix with your talent and particular set of skills?

5. Identify A Gap In The Market

By now, you should have a great list of business options for your eLearning startup. You might have even figured out how you could implement them. However, you still need to check whether your niche is actually filling a gap in the eLearning market. The direction you’re considering might already be in high supply, making you redundant. So, search keywords online to see how many others are in the same niche as you. Your existing clients can also tell you how they think their needs could be better met. Check what your eLearning competitors are working on and if there is a noticeable gap that you could fill. What can you do to stand out in the crowd and create content that is superior compared to others?

6. Determine The Profitability Of Your Niche

Now that you have narrowed down your niche options, it’s time to see if you can actually make a profit out of any of them. An online search should be able to show you which specific eLearning solutions people are searching for. If your keywords have substantial search volume, it might mean that you have struck gold. You can also check numbers in social media groups. Active online communities point to an interactive niche that likes to connect. Ideally, these pointers have led you to a profitable niche that is in high demand in the market.

7. Don’t Be Afraid To Reassess

You now have all the tools you need to choose your eLearning startup niche. All you have to do now is actually test your idea. However, keep in mind that your choice is not set in stone. If your idea doesn’t work the first time, you can always try again. Keep testing out different niches or approaches until you accomplish your goals. At the end of the day, the most important thing is to never give up.

eLearning Startup Business Best Practices

Plenty of businesses are based on good ideas. However, being able to turn your idea into a successful eLearning business is what will set you apart from other aspiring entrepreneurs. Now that you have decided on a specific eLearning niche, here are some of the best business practices to help your eLearning startup get off on the right foot.

1. Believe In Your Idea

This might sound intuitive, but it’s more crucial than you think. You have this great eLearning idea and you believe that there really is a market for it. Now, you just have to get other people to believe in it too. Some genuine enthusiasm goes a long way when it comes to attracting potential customers and even funders. Besides, if you don’t trust 100% in your business, who else will?

2. Establish A Clear Business Plan

Every business, big or small, started out with a plan in mind. Now it’s time to make your plan. Figure out how you want to create content that covers the eLearning needs you have identified. Set out a frugal financial plan that will keep you afloat during the first unstable stages of launching. Consider opening a separate business bank account to manage finances distinctly from personal funds, ensuring clarity and compliance. Also, consider any hidden costs that can pile up. Most importantly, remember to keep it simple. Don’t try to stretch your business thin from the get-go just to attract more clients. You can always expand your knowledge base and the services you offer as time goes by.

3. Be In Open Communication With Your Audience

Knowing your target audience is the key to your business’s success is what will turn occasional clients into loyal followers. To achieve that, you need to establish an open communication channel with your audience. Allow them to reach out to you through social media, email, or your website. Your clients can also give you valuable insights into the success of your eLearning startup business if you just ask for their feedback. Ask them what they have learned, how they implement their newly acquired skills, and if they would like something done differently.

4. Create Engaging Content

Considering that you have chosen a profitable eLearning niche, there is probably some competition in the market. If you want to stand out among your competitors, you need to make sure that your content is of high quality as well as engaging to your audience. The insights you gain from your constant communication with your clients will help you design up-to-date content that always remains intriguing to them.

 5. Trust Your Network

Every business needs some help, especially during its first steps. Even the most accomplished entrepreneurs in the world value the opinions of those around them. Invest some of your time in building a network of experienced professionals and outside observers. Their feedback and (hopefully constructive) criticism will be essential in helping you see your startup in a different light. Obviously, you don’t have to follow all of their advice, but you’ll definitely benefit just by hearing and understanding it.

6. Be Open To Outsourcing

When launching your own eLearning startup business, you want to be on top of everything. It makes sense at first, as you want to make sure you have control over every aspect of your venture. However, come to think of it, there is only so much you can achieve all on your own without compromising your efficiency and productivity. So, identify the things that you’re not so good at (or simply don’t want to do) and outsource them. When all is said and done, you will realize that you have not only saved time but also money.

7. Hire Smart People

The team you surround yourself with can be the deciding factor in the success of your eLearning startup. Look for smart people who can bring fresh ideas to the table and have a passion for your niche. Don’t avoid overqualified employees for fear of being overshadowed. Your expertise combined with their skills can take you one step closer to realizing your vision.


You now have established your eLearning startup, for which you have worked so hard. But don’t forget that your business can only remain successful by continuously evolving. Just as eLearning, your startup is always a work in progress. Monitor client feedback to fine-tune processes. Keep your eyes open for new opportunities that could expand your clientele. Attend workshops and become a part of the eLearning community to keep track of the trends.

Download the eBook Breaking Into The Industry: How To Launch A Successful eLearning Startup And Land New Contracts to find your niche and expand your client base in record time!