Founder & CEO, biztechagency.com || Experienced Digital PR Strategist || Content Writer || Tech Enthusiast || Published on Techopedia, Readwrite, Infosecurity-magazine, Dzone, HackerNoon, and more.
The article discusses the importance of effective branding for small businesses to distinguish themselves in a competitive market. The article provides insights on how small businesses can develop a strong brand identity by focusing on their target audience, and creating a unique brand voice and persona.