August 11, 2019 | Sponsored
As Pink says in the book ‘A Whole New Mind’: “It’s no longer sufficient to create a product, a service, an experience, or a lifestyle that’s merely functional. Today, it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.” Design is utility enhanced by significance. The content this eBook covers is its utility. The exercises, visuals, fonts, and other elements that make it a pleasure to read constitute its significance. For a long time, design could be afforded by only a privileged few. However, in the last couple of decades, design has become affordable and this has helped organizations and businesses, which focus on design, emerge as winners in the race among equally priced, equal-quality products/services.