Tech Solutions to HR Problems Learn more

Strategies For Creating A Comprehensive Employee Benefits Package

Strategies For Creating A Comprehensive Employee Benefits Package
PeopleImages.com - Yuri A/Shutterstock.com
Summary: No one can deny that today's competitive job market requires companies to find new ways to attract and retain their talented employees. An employee benefits package is a major step toward this, but how can you make it complete? Read our suggested strategies and start designing your benefits plan.

The Importance Of Benefits Packages

Organizations are aware that the key to business success is having loyal and satisfied employees who work hard to help the company achieve its goals. This is why they strive to retain their workforce and create a solid talent management strategy. Employee benefits packages are one of the many ways a business can attract and retain employees, addressing their needs and motivating them to give it their all. In this article, we'll explore the strategies for creating and implementing a comprehensive employee benefits package that will keep your people happy and encourage them to bring their A-game to the job.

The 5 Main Types Of Employee Benefits Packages

1. Health Benefits

Health benefits are probably the most important component of a benefits package. These will provide employees with the necessary coverage of any medical expenses and show them that the company values their well-being. For example, your package can contain medical insurance that will financially cover doctor visits, hospitalization, lab tests, and medication. This will make your staffers less afraid of emergencies and unplanned expenses. In addition, the package can also cover dental insurance to fund routine check-ups and dental procedures. Vision insurance is another thoughtful offering that can include prescription glasses or even surgeries like LASIK. However, there's also an option for a health savings account, where employees can save money for medical expenses with the help of their employer.

2. Retirement Benefits

Retirement plans offer employees financial security after the end of their employment and are complementary to their pension. For example, you can offer them a savings plan, where a small portion of their salary will be saved for retirement, with contributions from the employer. These savings will be available to them only after they've reached a certain age. Some companies also allow their employees to own stock shares held in a special account. Those can be liquified when employees retire, but they can continue to own them for as long as they want. Employers who offer this benefits package can gift a small percentage of their shares to a retiring employee as a token of appreciation.

3. Time Off Benefits

Apart from the foreseen paid time off, your company can be generous and offer more days. These can be used for holidays that are typically considered working days, vacations, or family time. Additionally, you might offer to pay for their sick leave after being provided with the necessary documentation. This benefit not only allows employees to fully recover from an illness but also improves the company's productivity rate. It's also important to acknowledge the parents' hard work and provide them with parental leave. This can apply to caregivers, step-parents, and foster parents, as well.

4. Work-Life Balance

Your employees' personal life is responsible for good mental health, which is as important as their physical health. Your company can help them maintain a healthy work-life balance by establishing remote work options, thus eliminating the time it takes for them to commute to the office, the expenses associated with this, and the stress involved. In combination with flexible working hours, your employees can find time for themselves, their family, and their friends in order to be more productive at work. However, some employees may prefer working at the office. In that case, equip the workplace with amenities such as relaxation areas or a spacious break room full of opportunities for leisure activities. If your company can afford it, consider childcare facilities, too, to help parents spend time with their kids even when working. Don't forget to also support your employees' mental health by covering the expenses of counseling services and mental health resources, always with discretion.

5. Education

Believing in your employees' personal and professional growth is crucial for building a strong bond, and you should ensure this is included in your benefits package. For example, you can help them create a savings account for educational purposes that they can use for student loans or to pay their college fees if they're currently enrolled in a program. You're also able to contribute and show them how much you encourage them to pursue their academic goals. You can also support the people who don't attend classes by providing them with constant training opportunities in topics of their choice.

How To Implement An Employee Benefits Package

Employee Surveys

Before designing the benefits package plan, conduct an employee survey to gather insights into their needs. Include questions on their satisfaction with current benefits, if any, what other options they would prefer, and even how they would design the plan. After reviewing the results, consider the key demographics of your employees. For instance, younger employees may appreciate flexible work arrangements, and parents may prefer childcare support.

Share Your Plan

Your carefully crafted employee benefits package is complete and ready to be shared with your employees. Set up a company-wide meeting and announce your new plan, but also send them every detail via email. Make certain to communicate every element of the package and be transparent about what it entails. Be available for any questions and reassure your employees that their needs are being met and their voices are heard. However, don't settle for just one meeting; you should inform them of anything that might change in the package throughout the year.

Evaluate Packages Overtime

You can regularly conduct gather feedback regarding your employees' satisfaction with the benefits package. After establishing the new benefits plan, wait for about a month and ask for their opinions. Take their comments on board and, after making the necessary suggested changes, highlight the importance of their input. Upper management should also evaluate the package constantly and share their own thoughts on how to improve.


Your team should always have their voices heard and feel appreciated in the workplace. What's better to encourage them than a comprehensive benefits package that considers every aspect of employee wellness? By following the strategies mentioned above, you can create a plan that addresses the diverse needs of your staffers. After all, by investing in your people's future, you're also investing in your company's future.