How To Create A Successful Customer Online Training Course
Customer training equips customers with necessary product knowledge and builds brand loyalty. It teaches them how to fully use a company’s product to their benefit. On top of that, it eases new customer onboarding and keeps you fresh in the minds of repeat customers. Many organizations have relied on traditional training methods to educate their customers. For example, hosting live workshops or booking a booth at local trade shows. However, this is often ineffective in situations where customers are busy and cannot physically attend the event. With online training, customers are able to learn about your products on the go. Let’s discuss 7 top tips to create a successful customer online training course without going over budget.
1. Host Live Customer Training Events
Online webinars and social media live events are a cost-effective way to offer in-person training. This approach eliminates travel time for customers and instructors. Companies typically use these webinars to showcase the uses of their products. However, it’s also a great opportunity to impart valuable usability tips and showcase your USPs in action. Some customers already know how to use your product. But do they know the alternative applications that improve value for money? Where possible, invite Subject Matter Experts to talk about your product during the webinar. You can later take segments of the experts’ presentations and incorporate them into your customer online training course.
2. Provide Bite-Sized Product Knowledge Demos
Successful consumer online training entails imparting important product knowledge to customers. But some products involve so many details, specs, and features that it’s difficult to sum them all up in a short sales pitch. Instead, you can use bite-sized demos to quickly impart the key takeaways and explore some of the finer product details. Just remember, too much information will lead to cognitive overload. Eventually, the customer will leave your online training course without gaining any new information. Make a bullet point list of all the important features to accompany the video or online training tutorial. Make your elaborations short and entertaining. Ensure that you leave out any fluff information that doesn’t really add any practical value.
3. Create An FAQ To Convey All The Need-To-Know Info
Not all customers have time to go through a whole online training session. Busy customers tend to avoid drawn-out courses or modules when looking for targeted product info, such as how to maintain the item or usage instructions. To prevent this, create FAQs and post them on social media and your website. These FAQs will form a reference point for customers who are too busy to take your customer online training course. Also, include details on how to utilize your product in various contexts. Start with simple knowledge before advancing to the complex details.
4. Set Up Online Q&A Sessions
Online Q&A sessions during customer online training are an excellent way to incorporate one-on-one consulting. This is invaluable when products are new or tackle creative challenges. For example, there’s never been anything like it before on the market. Q&A sessions also make customers feel valued, as the training is tailored to every single customer’s needs. Finally, Q&A sessions are inexpensive because the trainer does not have to travel to the training site. Everything can be done on social media, online discussions, or blogs.
5. Get Customers Involved In The Development Process
Customers usually know which information they’re looking for and what they expect from the online training experience. As such, you should invite their feedback and get them actively involved in the development process from day one. Conduct polls and surveys to get their input. Once you’ve completed the first phase of the project, carry out a focus group to identify weak points. This also lets them know that your company cares about their opinions and wants to educate its loyal customers.
6. Choose The Right Extended Enterprise LMS
An extended enterprise LMS isn’t just for training remote sales teams or franchisees. You can also use it to implement a customer online training program that’s interactive and engaging. The secret is choosing the best LMS based on customer preferences, online training objectives, and your company’s budget. It should also include a few other must-have features, such as gamification support so that you can incentive your customer online training program, as well reporting and analytics that allow you to track customer engagement and pinpoint areas for improvement. Last but not least, ensure that the LMS provides the ideal level of support services so that your in-house team gets the help they need.
7. Provide Multiplatform-Friendly Resources
Some customer may not have room in their schedule to sit down behind the computer and access your customer online training course. Let’s face it, most of us don’t even have time to eat a balanced meal, let alone sit through a half-hour product knowledge online training course. Fortunately, a responsive design LMS makes it easy for you to deploy multiplatform-friendly resources. Customers have the ability to access online training content on any device, whenever it’s most convenient. That means they can learn about your latest products and familiarize themselves with your brand anytime, anywhere. Thus, they’re more likely to make the purchase and keep coming back for more. They get all the information they need to make a well-informed buying decision through your LMS. Then, they can click right through to the landing page where they can choose their pricing plan or checkout.
Customer online training helps to get customers up to speed with your products. It also boosts your SEO and brings publicity to your business. The tips we have discussed will help you launch a successful customer online training program that expands your market reach and helps retain your current base.
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