Why Use Whiteboard Videos In Education
We have this big challenge today, in how to engage people when technology actually is competing for their attention in so many different ways. One of the things we can learn from, is the research into whiteboard videos. We already know that video is a powerful means of communication, it's the language of young people, and we also know that scribe videos or whiteboard videos; that style of animation, is particularly effective. It's a form of multimedia which Richard Mayer has shown increases problem solving by up to 75%. These are incredibly popular videos, this style is loved. If you look at the RSA animate series, those education scribe videos that have over 50 million views on YouTube, not quite as many as Gangnam style, but still, if you look at those, they are so popular that the psychologist Richard Wiseman investigated what it was about them that grabbed people's attention so much. What he found was that for information presented in that style, there's an average 15% increase in remembering information compared to ordinary talking head videos.
- Whiteboard videos are fun and entertaining.
Whiteboard videos are both fun and entertaining. Whiteboard animations are fun, its a fun style they put people in a good mood, again Wiseman said suddenly its not so much work. It not only makes students have a better time, more importantly it means the information is just going in. So, when you look around your classroom are you seeing people in a good mood ? Is it a place of fun? Are you seeing happy faces desperate to learn? One teacher told us her students clap at the end of her whiteboard videos, and that they get withdrawal symptoms from watching them, and so they go home and watch them at the weekends. - Whiteboard videos stick in your mind.
They are engaging, unique, creative, exciting, and inspiring. Something you can't get from text alone. Do I need to continue? Here's a fact. It has been proven that 80% of viewers will watch a video and have a positive response. Now that's impressive! - Whiteboard videos hold attention.
They are short and engaging and keep us wanting to know more in a compelling way. Text alone, even combined with still images, just can't do that. Take a look at the video and compare it to a PowerPoint presentation. Bring up any slide presentation and try to judge the attention you are giving it, compared to the video. Better still, see our slideshow "World's Most Boring Presentation" on the subject and then view the video at the end of the article. - Whiteboard videos communicate.
People do enjoy watching visuals. It gets your message across. They are cheaper to create than a filmed video (does Spielberg come cheap?). Viewers will retain your message - which is paramount. Universities, schools, other educational establishments, and even museums are realizing the potential of whiteboard animation as a teaching aid. Owing to their broad appeal, whiteboard videos can engage an entire class, despite learning preferences. So, reaching out to any audience is possible.
