How To Use Video-Based Learning In Corporate Training
Videos are inarguably the most popular online media. The phenomenal growth in the use of videos is compelling companies across the world to go for video-based learning in a big way to train their workforce. A report by MarketsandMarkets predicts that the global enterprise video market is expected to grow from USD 16.98 Billion in 2015 to USD 36.84 Billion to 2020, at a CAGR of 16.7% from 2015 to 2020 [1].
A large part of this growth is fueled by the growing demand for video-based lessons. Given this trend, how can organizations leverage the power of the corporate YouTube to enhance training? Let’s explore a few issues in this post.
What are the training programs that can be delivered through videos?
1. Sales Training
Video-based lessons are ideal to train your sales staff on products. Short animated videos go a long way in explaining the functioning of complex B2B products in an engaging way. Micro online learning videos, each spanning not more than 5 minutes, are ideal tools to educate your sales staff on handling customer objections in a very effective manner.
One of our clients in the manufacturing sector records the sales conversations held by experienced sales reps. It “divides” the videos containing the conversation into bite-sized clips, each covering a specific customer objection and how the rep handled the objection. This exercise proved very useful in training fresh sales recruits on handling customer objections.
2. Compliance Training
It is a well-known fact that companies have to abide by the norms stipulated by regulatory authorities and imparting effective training on these norms plays a key role in preventing their violations. You can use video-based learning modules to deliver compliance training, in a very interesting manner. Virgin America makes the best use of videos to deliver mandatory training programs. Check out this interesting video-based course developed by the airline, which explains the safety procedures to be followed while flying.
You can also use video-based lessons to deliver high impact training on sensitive compliance aspects such as prevention of sexual harassment. One of our clients in the automotive sector developed a video-based curriculum on laws pertaining to the prevention of sexual harassment, which was well-received by learners.
3. Induction Training
New hire orientation programs can be made very interesting using videos. They are a perfect replacement for monotonous lectures and bland PowerPoint presentations. You can use videos to welcome new employees into your organization.
One of our clients, a leading insurance company, uses a 20-minute video where its CEO welcomes newly-recruited staff members and explains the vision of the company. The company also uses videos to educate new recruits on its products and policies. It also takes the new hires on a “video tour” of its offices across the world. The video-based induction training initiatives of the company proved to be very successful.
4. Software Training
We all know that companies use a variety of software applications, and the delivery of proper training on these applications plays a key role in enhancing productivity levels. You can use videos to deliver high quality training on software and ERP applications. Bite-sized video lessons can be used to demonstrate the procedure to use the application, based on users’ roles in a very effective manner. Check an interesting sample here.
One of our clients in the medical device manufacturing sector has developed a video-based software curriculum to train its employees on using SAP, based on their roles. For example, a clerk in-charge of creating purchase orders (POs) is assigned a video-based learning module that teaches him how to use the ERP system to generate a PO. Likewise, an accountant responsible for clearing payments is trained on processing invoices. The video-based software training curriculum was a big hit among employees and helped improve the company’s productivity significantly.
5. Soft Skills Training
Proper training on soft skills goes a long way in improving the performance of your staff members as it helps build good interpersonal relations and enables employees to collaborate effectively at the workplace. Video-based learning modules are ideal tools to impart soft skills to your staff members. You can use videos to demonstrate body language and facial expressions, which play a key role in effective communication. One of our clients, a leading bank, uses video-based lessons with a high degree of efficacy to train its staff on interacting with customers.
6. Process Training
Videos are ideal tools to train your staff members on business and industrial processes. Learning videos can be used to train your staff on the steps of a process in an engaging manner. For instance, a short video can be used to clearly explain the steps involved in using fire extinguishers. You can also use videos to teach complex business workflows in an effective way. The steps to be followed, for example, by the product engineering or testing team can be described through videos.
Videos are one of the most popular online media, and video-based learning modules can be used to deliver a wide variety of training programs. Indeed, they are the new face of corporate training. Don’t you think so?
