Adopting Video-Based Learning Strategies To Boost Employee Engagement And Workforce Development

Adopting Video-Based Learning Strategies To Boost Employee Engagement And Workforce Development
Summary: Videos are used in a plethora of ways to deliver engaging learning experience. Content is provided in the form of short duration video nuggets that trigger problem-solving and give customized solutions.

Incorporate Video-Based Learning Strategies Into Your eLearning To Meet Customized Training Objectives

Changing digital learning landscape is paving the way videos are used to impart training for the modern workforce. With the advent of the flipped classroom approach, employees prefer getting familiar with the training course first before attending the face-to-face session. It has resulted in bringing out significant changes to overall Learning and Development of the workplace. The strategy to redesign training course content in response to technological advancements has left a tremendous impact on improving content quality.

Today, videos have shifted the concept from didactic strategy to self-paced learning where employees have full control over different aspects of learning. Interactive videos are used for both conceptual and practical training purposes which include video tutorials, short clips, and scenario-based video modeling. In today’s modern scenario, there is an increasing trend of combining learner-centric and teaching-focused approaches for personalized learning experiences.

Driving Learner Engagement Through Videos

The modern workplace is filled with ample activities including working on different projects, finishing tasks, delivering customized services, and more. Industry leaders have realized the potential of employee engagement, which is more than merely completing daily tasks. Workforce engagement ensures that:

  • Employees are dedicated to meeting organizational goals.
  • Have the knowledge that their participation will make a significant difference.

Today, learner engagement is the primary need for modern organizations to drive optimum workplace productivity and training outcomes. With high employee engagement, organizations seek multiple benefits including lower employee turnover, huge productivity, and less absenteeism. As per Gallup’s State of the Global Workplace report, only 15% of employees are engaged in their jobs. [1]

Today’s generation of modern workforce is the biggest consumer of online videos. Combined with the flipped classroom approach, educators are opting for innovative ways to leverage the maximum benefits of using videos. It has become more efficient to use videos that boost employee engagement and offer an experience that beats text-heavy content hands down. Let us discuss the following 5 strategies that help engaging learners using videos:

1. Embed Videos With A Training Course

Merging interactive videos into online courses is a great way to improve learner engagement. Videos boost learner interaction by bringing the course to life with an availability to access courses over multiple mobile devices such as smartphones and tablets.

2. Capture Interactive Sessions And Share

Modern learners are impatient, so they prefer instant access to the courses available via online sources. Several organizations are investing for lecture-based sessions which are instantly available to employees, allowing them to re-watch videos at their own pace.

3. Optimize Content

It is essential that video-based courses are accessible across any device, in a way that they allow learners to browse, search, access and engage in an intuitive way. In addition, content should have relevant tags and metadata to allow learners find media relevant to their need. Considering the length of videos is also crucial as content can be divided into bite-sized video nuggets that can be viewed on any mobile device.

4. Encourage Learners To Become Content Creators

The video is a highly effective tool, but it is also daunting for educators to use regularly or include it in their training methods. Also, it is important for organizations to ensure that trainers are proficient, experienced and have full access to tools which make videos easier to create, access and share.

5. Role Of Videos In Critical Thinking

Motivating employees to design and share customized videos is a powerful way to reinforce learning. Video assignments are created asking learners to submit videos rather than text-based content. This helps learners to develop new skills and improve overall workplace efficiency.

To decide whether video can be used as a tool for workforce development or critical thinking is identified through research gap. There has been less research done to analyze knowledge development and critical thinking via videos. Instead, new methodologies based on post-experimental tests are adopted to measure the effectiveness of training outcomes. Videos support this approach by providing a visually-appealing context that provides a complete understanding of the topics covered.

The prevalence of leveraging videos for workplace training has exponentially increased over the past many years and is likely to evolve in the future. New-age learners engage more through video-based courses, which empowers them to learn more efficiently. Videos offer a great level of interaction; you all watch movies and get so engrossed in the story. The same happens in case of eLearning where videos transcend your imagination into a new dimension, thereby improving the overall understanding of the content without any hassle.

Suggested further reading: Assessing the Impact of Educational Video on Student Engagement, Critical Thinking and Learning: The Current State of Play


  1. 5 Powerful Steps To Improve Employee Engagement