Marketing Tips To Promote Your eLearning Courses
Creating memorable eLearning courses for your audience is just half the battle. The real trick is knowing how to promote your eLearning courses, so that it ends up on the screens of those who can truly benefit from them and potentially turn a profit to your business. But have no fear; below you’ll find 6 useful marketing tips to promote your eLearning courses.
- Identify your target audience.
In order to market to your audience you first have to identify just who you are addressing to and what they expect. This often involves a fair amount of market research, surveys, interviews and focus groups. Learn as much as you can about the type of educational and cultural background of your target audience. Are you addressing to novices or advanced learners? What the current knowledge base of your target audience should be? What type of information they need to acquire while taking your eLearning course? Once you have a grasp of who you are marketing to, you will have the ability to custom tailor your marketing efforts to reach out to them and attract learners who are actually interested in what your eLearning course has to offer.
- Tell them how your eLearning course meets their learning needs.
Ultimately, organizations and individual learners rely upon eLearning to offer a solution to a problem. Whether they need to improve the skill sets of their employees or to achieve specific goals, your audience is looking for a way to improve some aspect of their personal or professional lives. This is why it’s essential that you clearly state what your eLearning course can offer them, what benefits it will provide and how it will go about doing this. Tell them exactly how it will solve a problem they face on a daily basis or the advantages that they can expect to receive if they successfully complete your eLearning course. In some cases, you may also need to specify why your eLearning course is more beneficial than traditional learning, especially when dealing with organizations that may be hesitant to convert to online training.
- Show them how your eLearning course is time and cost effective.
There are two types of value to consider here. The first is the value that your learners are going to get for their money. If they are paying for your eLearning course, then you need to emphasize the fact that it offers a great ROI. On the other hand, if their company is footing the bill, you need to also stress the idea that it’s worth their time. Bear in mind that your learners are pressed for time, so they are looking for an eLearning course that can give them the skills they need in the shortest amount of seat time.
- Give them a sneak peek.
More often than not, people need to be convinced before clicking on the “enroll” or “buy” button; giving them a free preview of your eLearning course may be just what they need. Why not offer your learners a sneak peek of your eLearning course to get them hooked and to give them an idea of what to expect? There are still some individuals who may be resistant to eLearning, or may not even know the advantages of taking an eLearning course, but giving them a glimpse of the forthcoming eLearning experience can change all of that and can even make them loyal lifelong learners. Be sure to include contact information, such as your website or email at the end of the preview, so that they have a way to purchase the full eLearning course once they’ve thoroughly enjoyed the free version.
- Ask satisfied current learners to endorse your eLearning course.
People generally like trying new things. In the case of eLearning, however, they prefer to first see reviews and testimonials from other satisfied learners who have already successfully completed the eLearning course. But, how do you get these endorsements? While you can ask your learners to give you a glowing review, you can also opt for surveys and questionnaires. If a learner gives you positive feedback, you may use that on your website or in your marketing materials. In case that learners are on the fence about whether to enroll in your eLearning course or not, they are more likely to commit if they know that it has made a difference in other learners’ lives.
- Remind them of your online presence.
Learners have a tendency to forget information after they have learned it if they don’t refresh and review it from time to time. The same rule applies to your marketing efforts. If someone signs up for your mailing list, then keep your eLearning course fresh in their minds by sending occasional emails that offer them value or letting them know about special eLearning events you have planned. For learners who have already participated in one of your eLearning courses you can reach out to them via social media or emails to tell them about special offers or new eLearning courses that may be of interest to them. Also, on all messages or posts, be sure to include your website and any important contact information, so that learners always know how to get in touch with you if they decide to take you up on your offer.
These tips can give you the opportunity to increase your eLearning sales and reach a wider audience. You’ve put so much time and effort into designing and developing your eLearning deliverable. So, why not get the most out of your marketing strategy by utilizing these techniques?
Want to learn more about how to boost your eLearning course sales? Read the article 6 Marketing Tips To Boost Your eLearning Course Sales where you will find a variety of marketing ideas to promote and build the buzz for your eLearning deliverables.