eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
September 23, 2016

Leveraging Gagné's Nine Events Of Instruction

Robert Gagné put forward a unique set of events to help Instructional Designers create effective learning materials. His nine-event based system uses a behaviorist approach to guide Instructional Designers on creating content that can accomplish specific learning objectives set for learners. As eLearning content designers, you can leverage Gagne’s Nine Events Of Instruction to produce highly engaging and motivational courses. Here are some thoughts and guidelines on how you can achieve that.
by Marina Arshavskiy
September 22, 2016

Surprise! Your Workers Want To Learn

No eLearning program is immune to the grumbling that occurs when employees are pulled away from work. But surprise! Recent stats show workers want to learn and in fact are learning all the time – they’re just not doing it on company time. Here’s how to bring outside learning into the corporate fold.
by Glen Vondrick
September 21, 2016

Why Business Application Training Is Important

Across the globe, companies spend $130 billion on corporate training, reports The Corporate Learning Factbook, despite incredibly low retention rates. In fact, only around one-quarter of training programs lead to any noticeable impact in employee performance, says McKinsey. Which raises the question: If companies waste billions of dollars on inefficient business application training, then why does application training so frequently fail?
by Julia Bespala
September 20, 2016

eBook Release – Microlearning Techniques: Driving Results By Empowering Learners

Although the concept of breaking up training into smaller pieces has been around for some time, microlearning has become increasingly relevant as technology changes the way we learn and work. The eBook Microlearning Techniques: Driving Results By Empowering Learners will help you understand how modern microlearning works, whether it’s right for you, ways it can be incorporated throughout the learning lifecycle, and examples of how other companies have used microlearning.
by Christopher Pappas
Your Cart