eLearning Marketing Articles

Web conferencing tools allow eLearning professionals to stay in touch with their team, host interactive webinars, and communicate with clients from around the globe. But what price do you have to pay for all these benefits? In this article, I'll highlight 6 costs associated with web conferencing software in eLearning.

It was author and education expert John Dewey who said “We do not learn from experience… We learn from reflecting on experience”. Dewey probably didn’t know it at the time, but his ideas were firmly rooted not only in human nature, but also neurology. Today, we know much more about the brain and the way it adapts and learns; proving what may seem like an old-fashioned theory right. What follows are some thoughts on the true nature of neurolearning.

Most learners perceive eLearning very positively; this is how they would prefer to learn in the future. However, they also draw attention to the importance of the human dimension of eLearning, which is as important as its technological aspect. In this article I will explain why the learner’s perspective on is one of the most crucial factors in determining the success of the learning endeavor.

As the saying goes: “Knowledge is power”. But you have to develop the necessary skill set to use that power effectively. In this article, I'll share 5 tips that can help you improve your Instructional Design skills within 30 days.

Personalizing eLearning to your audience doesn’t have to be costly or time consuming. There are a few easy ways to create personalized eLearning solutions.

At the first glance, creating learning simulations seems really appealing: This is about catching most of learners’ attention, this is about interactivity, this is about new trends… Everything is like a fairy tale until… You actually try to make one! Creating the graphical environment (setting up your backgrounds, your characters), as well as creating your pedagogical structure (choosing evaluation criteria and feedbacks), to finally put every single piece of the puzzle altogether, usually asks a lot of effort, whether it is from you web design team, developers team, eLearning trainers, etc. And you end up finishing this tedious task with a lot of pain. And sometimes, the worst case scenario: The outcome isn’t that good! Your learners don’t really identify themselves to the training; there are bugs here and there in the learning simulations. Anyway, if you have always been dreaming about creating engaging learning simulations, but felt overwhelmed with all the technical stuff, you should read this article.

I see articles every week that have “the future of learning” in them. It may be gamification, micro-learning, social learning, device agnostic content, learning paths, etc. I believe that none of these are the future of learning, because within an organizational context, there are really three different goals we are trying to achieve - often simultaneously.

The only way to know if your eLearning strategy is truly effective is identifying whether your learners have actually acquired and retained the necessary skills and knowledge. While interviews and surveys can offer a glimpse into the minds of your audience, an eLearning assessment gives you the complete picture. In this article, I’ll share 5 indications to determine if your eLearning assessments are right on target or missing the mark.

In September 2015, I had released an eBook on Creative Instructional Design Featuring 7 Learning Strategies You Can Use. The eBook has been designed as a job-aid to Instructional Designers and helps them bridge the gap between theory and application. All the learning strategies shown here can be easily applied on their projects. The 7 strategies featured here are from our online suite of 15 courses for Instructional Designers.

Every institution in the world is getting stuck when deciding about the proper Learning Management System (LMS) to be used. With different challenges in education among institutions, as well as with the availability of large number of eLearning solutions, institutions need to choose a Learning Management System that works in and beyond the classroom.

Feedback is a vital component of eLearning experiences, but only if it comes in the form of constructive criticism. In this article, I’ll share 7 tips to give your online learners the constructive feedback they need to succeed.

Sometimes it seems that you cannot go a day without hearing a mention of mLearning (mobile learning) in our little eLearning world. The market opportunity being spoken of is truly huge – a recent report by research firm Markets and Markets pegged the total spend on mobile learning in 2020 at $ 37.6 billion. Pretty much every player in the space has to sit up and take notice of such numbers. There has been a lot written, including by us, about situations where mLearning should become the preferred choice. That being said, though, what are the downsides? What are the situations where you should consider not climbing onto the mLearning bandwagon?