eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
Using Facebook For eLearning: The Ultimate Guide For eLearning Professionals
Social And Emotional Learning (SEL)
May 31, 2015

Using Facebook For eLearning: The Ultimate Guide For eLearning Professionals

There isn’t any doubt that Facebook is a powerful social media tool, but is it flexible enough to be used for eLearning purposes? In this article, I’ll share 4 pros and 4 cons of using Facebook for eLearning and I’ll take a closer look at how Facebook can be used in eLearning courses by sharing 9 invaluable tips you can use this popular social network.
by Christopher Pappas
Blended Learning Still Ticks My Boxes – As Does Mobile Learning Despite What Some Reports May Say!
Mobile Learning
May 31, 2015

Why Blended Learning Still Ticks My Boxes

Mobile learning is not designed to be an educational tool that works in silo, but as a tool that complements other training measures such as classroom style training and virtual classes. By developing learning strategies that incorporate a wide variety of learning activities such as classroom instruction, virtual training, or mobile learning, companies can give staff greater, more flexible learning and improved performance support.
by Mark Rose
Test Creation: 12 Guidelines For Writing Awesome Tests
eLearning Design and Development
May 31, 2015

Test Creation: 12 Guidelines For Writing Awesome Tests

Testing the comprehension and retention of the knowledge imparted in a course is an inseparable part of the learning process. Managers and department heads often pay much closer attention to the tests’ results than to the course material itself - for a number of reasons. However, while the importance of testing is well understood, the way test questions are formulated and the methodologies used to compile them into actual tests are often overlooked.
by Michael Treser
Instructional Design Models And Theories: The Cognitive Flexibility Theory
Instructional Design
May 30, 2015

Instructional Design Models And Theories: The Cognitive Flexibility Theory

The Cognitive Flexibility Theory, introduced by Spiro, Feltovich, and Coulson in 1988, is about how learning takes place in “complex” and “ill-structured domains”. In essence, it’s a theory that strives to determine how the human mind can obtain and manage knowledge and how it restructures our existing knowledge base, based on the new information received. Research on the Cognitive Flexibility Theory has sought scientific evidence with respect to how knowledge is represented within the learner's mind, as well as which internal processes take place according to the mental representations we receive. In this article, I’ll briefly explain basic principles of the Cognitive Flexibility Theory and I’ll give you some ideas about its practical applications in the eLearning course design.
by Christopher Pappas
Millennials And Faith: Can eLearning Draw Millennials Back to Faith?
eLearning Benefits
May 30, 2015

Millennials And Faith: Can eLearning Draw Millennials Back to Faith?

The Millennial Generation is, without question, the most over-informed, under-engaged generation in history. They can access more information on their smartphones with their little finger than previous generations had access to in their entire lifetime. At the same time, they have weaker relationships with their families and communities than ever before. This has created an environment that makes it difficult for churches to make disciples of Millennials.
by Beth Wisch
6 Marketing Tips To Promote Your eLearning Courses
eLearning Market
May 29, 2015

6 Marketing Tips To Promote Your eLearning Courses

You’ve hired the right subject matter experts, worked tirelessly to design your eLearning course layout and have painstakingly perfected every multimedia element. Now, it’s time to spread the word about the high quality of your eLearning courses. In this article, I’ll share 6 marketing tips in order to help you successfully promote your eLearning courses and maximize your potential target audience.
by Christopher Pappas
Intrinsic Motivation In Online Training
eLearning Design and Development
May 28, 2015

Intrinsic Motivation In Online Training

Looking for ways to boost knowledge retention and employee participation? In this article, I’ll delve into the basics of intrinsic motivation, one of the most powerful human drives; a fascinating stimulus that is able to convert any online training course into a rewarding and amazingly fulfilling online experience. I will also share 6 tips on how to develop online training activities that will intrinsically motivate your employees.
by Christopher Pappas
Behaviorism In Instructional Design For eLearning: When And How To Use
Instructional Design
May 28, 2015

Behaviorism In Instructional Design For eLearning: When And How To Use It

How to write about the “benefits” of behaviorism when it is the learning approach that has received the most criticism? Behavioristic theories may sound out-of-date as, nowadays, everybody involved in Instructional Design for eLearning seems to favor constructivism. The incorporation of social media into eLearning course design has also opened new e-ways toward social learning, keeping “behaviorism” somewhere at the far end of the corridor, a scapegoat to blame for whatever we, as ”eLearning experts,” find not constructive enough. Then, why universities still bother teaching about behaviorism? Is behaviorism as old-fashioned as we consider it to be and by no means applicable in today’s digitalized world? In this article, I’ll try to give you some tips on how behaviorism can be applied in today’s Instructional Design for eLearning, and to explain for what type of eLearning activities it is more appropriate.
by Marisa Keramida (M.Ed.)
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