eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
November 21, 2014

6 Tips to Estimate Your eLearning Course Development Time

In this article, you'll learn about the important considerations to bear in mind when estimating your eLearning course development time. Estimating the development time of your eLearning course as accurately as possible is of high importance, as it will help you to create a spot-on bid. So, you won't have to worry about overestimating or underestimating your work due to inaccurate quotes.
by Christopher Pappas
November 20, 2014

3 Instructor-Led Training Pitfalls to Avoid - and 16+ Solutions

Instructional designers and facilitators: Are your tried-and-true techniques for instructor-led training killing your participants with boredom? Instructor-led training continues to be a critical component of many organizations’ training offerings. Yet it has the potential to become stagnant, as instructional designers and facilitators fall back on the methods they’ve used for years. Shake things up by recognizing three pitfalls to avoid and by getting new inspiration from Catherine Davis, SweetRush’s Instructional Design Practice Lead.
by Catherine Davis
November 19, 2014

Online Grading to Make Teaching Life Easier

Moodle, the world’s leading open source learning platform, introduces the latest grading tools to meet pedagogical goals. Traditionally, grading has been handled by educators in their own evenings and weekends, hand marking papers to collate and review to track student progress and scoring. E-Learning has not only relieved educators of  this time consuming task, but given them well aimed tools for particular pedagogical scenarios. Moodle is designed and implemented for teachers by teachers, and the recent advancements with the gradebook tool are evidence of that. Grading is easy to do on all devices, with a scrollable grader report optimized for all browsers and screen sizes.
by Samantha Gartner
November 18, 2014

SCORM and Tin Can API: The difference between DVDs and Netflix

The language used in learning management systems fundamentally changes the way we measure, track, analyze and understand learning in the modern workspace. Between SCORM and the Tin Can API, currently known as the Experience API, we're looking at two similar languages that perform tasks very differently. Think about the way Netflix not only changed the way people watch movies, but how the company keeps track of how we watch movies. Based on the choices we make, the streaming video service can provide suggestions based on our viewing histories, potentially giving us the most relevant entertainment options. Gone are the days when we had to make a trip to the now defunct Blockbuster - or a similar rental location - where we chose what to watch based on availability and a number of outside influences, as well as personal taste. In all of your experiences visiting a video store, when do you remember getting a recommendation from a store clerk that matched your preferences, wants or needs? The Sharable Content Object Reference Model is the foundation for how learning management systems have worked for the past 15 years, but the Tin Can API is the logical progression from this point.
by Melanie Moffett
November 17, 2014

Dear Jo: Corporate Training Program Evaluation Should Be a “Habit”

Program evaluation for corporate training—so often it’s postponed, swept under the rug, becomes mired in discussions, line-item budget vetoed, or skipped altogether. Why is this? Consultant and former learning organization leader Jo Coulson answers a reader’s question and reflects on her own and her colleagues’ experiences to uncover this deep mystery of corporate training. With her insight, you can make program evaluation a habit in your learning organization.
by Jo Coulson
November 16, 2014

Instructional Design Models and Theories: The Generative Learning Theory

The Generative Learning Theory was introduced in 1974 by Merlin C. Wittrock an American educational psychologist. The Generative Learning Theory is based on the idea that learners can actively integrate new ideas into their memory to enhance their educational experience. In essence, it involves linking new with old ideas, in order to gain a better understanding of the instructed concepts.
by Christopher Pappas
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