eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
September 17, 2014

Creating Context in Product eLearning Design

There have been numerous articles written about the importance of creating context in your e-Learning design. In this article I will show a few examples of how I successfully created context in e-Learning designed for clients using our payroll software. This approach has received rave reviews and the clients feel confident after this training – all the necessary ingredients for a winning recipe. It is a privilege to share my lessons learnt and I hope it is of great value to others!
by Celeste Mulder
September 16, 2014

eLearning Strategies: Creating Employee Development Training

In the competitive job-market today, organizations have to constantly strive to provide training and learning opportunities – not only to enhance their skills but also to provide opportunities for growth. The more an employee is ‘engaged’ in the workplace, the more he or she will be able to perform. Employee development trainings are important in the corporate scenario to help employees perform and extract the best out of their work environment.
by Heena Nanda
September 12, 2014

ELearning Development - The Agile Way!

Since the word "eLearning" was first used at a Computer Based Training (CBT) systems seminar back in 1999, a number of structured design methodologies (ADDIE, SAM) have been used to develop eLearning content. As far as methodologies go, you will be hard pressed to find two eLearning project managers (PMs) who agree upon which methodology is "right" and which is "wrong". The fact is that many of those "iterative" models, where content is developed using a cycle of repeated processes, have proved immensely resilient over the years in projects that produced high-quality content. However, now, there is a new kid in town. "Agile" (has been around for several years!), and eLearning sponsors and PM's are taking notice of it!
by Marina Arshavskiy
September 11, 2014

Is Responsive Design Right for Your e-Learning Course?

What is responsive design? This type of design describes when onscreen content automatically changes layout in response to the size of the screen it’s being displayed on. The idea is to provide an optimal viewing experience with easy reading and navigation. That means a minimum of resizing, panning and scrolling no matter what device you are using. Many websites have been doing this for quite some time—try looking at The New York Times, IKEA or Lectora on your phone. But should you be creating responsive design e-Learning?
by Stephanie Ivec
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