eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
August 12, 2014

The Rapid Storyboard Development Process

Inserting visuals into a storyboard, normally a boring manual task, can be streamlined with this process. You will learn how to move screen captures and pictures quickly and reliably into the storyboard document, eliminating the manual repetition of copy, paste, resize, and repeat. And if you need to link your visuals instead of embedding them, there's an easy way to do that, too.
by David Demyan
August 12, 2014

Using Flow Theory and Gamification in the Employee Engagement Funnel

The employee engagement funnel isn’t about screening employees or reviewing their performance. It is about engaging them with their work and the goals of the corporation. In this article, we will explore the transition between the layers. As employees move through the engagement funnel, their value to the organization becomes exponentially higher and their job satisfaction will grow commensurately.
by Gal Rimon
August 9, 2014

Scripting the Success of Collaborative Learning

Corporate learners today are enthusiastic learners – as they view lifelong learning as the way to professional success. But even in the face of such enthusiasm, organizational learning can prove to be tedious and boring. Through workplace collaborations, learning can both be enjoyable as well as impactful. That’s good news for Learners as well as Training Managers – a true win-win for all!
by Heena Nanda
August 7, 2014

4 Steps to Designing an Effective Online Training Program

There's got to be a secret right? We all know that a good online training program is vital to a company's long-term success. It's like a steak dinner. You have to start with quality cuts of meat, or your meal isn't going to end up as delectable as you'd hoped. Similarly, if you don’t start with a good training program, your employees won’t develop the skills and knowledge they need.
by Stephanie Ivec
August 5, 2014

How to Be a Successful Freelance Virtual Instructional Designer: Part 1

Whether you’re just entering the market as a virtual instructional design freelancer, or you’ve been doing it for a while and want to be busier, this post is for you! SweetRush’s instructional design team lead Catherine Davis offers a two-part series on how to succeed as a virtual instructional design freelancer, starting with eight tips to land freelance projects.
by Catherine Davis
August 5, 2014

Best Practices in Learning and Development

Studies in the US have shown that organizations that adopt eLearning experience cost savings of around 21% and also save learners’ study time. At the same time there is increased effectiveness and productivity – they see a 32% increase in the time between training and that training being implemented on-the-job. Unfortunately however between 50% and 80% of all L&D activities are what’s referred to as “scrap learning” because the lessons from that learning are never actually applied on-the-job. That amounts to a substantial waste of Learning and Development budget! So how does an organization provide L&D but do it well?
by Roberta Gogos
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