eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
August 17, 2015

Simulations And Games: Making Learning Fun!

Regardless of our age, playing with simulators (e.g. stock market investment, driving or flight simulators) and games (Starcraft, Hearts of Iron, World of Warcraft) always puts us on the path to learning and experiencing new things. That is because if our objective is to “win” the game, then we need to explore and learn the “system” in order to beat it. That is exactly what Game-Based Learning (GBL) is all about. In this article I will cover the types of game-based learning as well as the benefits of simulations and games. In addition, I will mention some of the tools that can be used to build eLearning games and simulations. Lastly, I will discuss how you can incorporate “gamification” into your eLearning content.
by Marina Arshavskiy
August 16, 2015

Getting To Know ADDIE: Part 1 - Analysis

Although there are many different models and methodologies for the creation of training materials in the eLearning world, the ADDIE model is, undoubtedly, the most popular of all. If you are a veteran, you certainly know what ADDIE is and how to create in line with that model, and I doubt I will be able to tell you anything you do not already know. However, if you are new to the industry, or simply have not heard the name before, this article will get you up to speed, introducing you to the methodology and showing you how it can help you.
by Michael Treser
August 15, 2015

Probing Questions In eLearning: What eLearning Professionals Should Know

Probing questions are often used in marketing focus groups and business meetings to gather data, but they can also be invaluable tools in eLearning environments. Not only do probing questions offer you the chance to get feedback from your learners and assess their knowledge, but they give learners the power to further explore their thoughts and opinions about the subject matter. In this article, I’ll discuss the various types of probing questions and how you can use them in your next eLearning course.
by Christopher Pappas
August 15, 2015

Rethinking Employee Motivation

So you think you know what motivates your employees, students, children... well, think again. Science has discovered long ago that what really motivates us is NOT the “stick” nor the “carrot”. It's time to rethink employee motivation! Read this article to know why.
by Rambo Levin
August 14, 2015

12 Incredible Ways Custom eLearning Helps Distributed Workforce

Custom eLearning development offers a wide range of advantages in the private sector, but is custom eLearning really the way to go for distributed workforces? When your employees are scattered around the globe, designing and developing an online training program can be a challenging task. In this article, I’ll share 12 of the most convincing reasons why custom eLearning is a worthwhile investment for global organizations, so that you can enrich the overall experience for your staff that is located in different parts of the world.
by Christopher Pappas
August 14, 2015

Content Curation In Online Learning: How To Do It Right

Building a module of online learning is like developing a lesson plan that you will deliver in a vacuum. You will not see or hear the reaction to what you deliver and you will have no clues to tell you if your audience is engaged, bored, or still there. In this article I will share some insight on content curation in order to help you engage and entertain your online learners.
by Caryl Oliver
August 13, 2015

9 Tips To Develop Accessible eLearning

In a dream world, everyone has access to learning; in the real world, online learning has been accessible to all only recently. In this article, I’ll share everything you need to know about accessible eLearning as well as the accessible eLearning benefits and 9 tips on how to develop accessible eLearning content, so that you cannot only reach a broader eLearning audience, but also do your little part in enabling more individuals to achieve their personal or professional goals while learning in a comfortable eLearning environment.
by Christopher Pappas
August 13, 2015

4 Fleeting Icebreaker Adjectives

Asking students to identify themselves in four icebreaker adjectives can be a part of a welcome online discussion that leads them to read the online course syllabus and explain which two learning objectives they like most. It is a great technique that increases student engagement. This is how it works.
by Oliver Hedgepeth
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