eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
May 21, 2014

Intrinsic Motivation in Adult E-Learning

Motivation is a critical issue for e-learning. Learners who lose their motivation do not learn, whereas learners who gain and maintain motivation learn what they need and persist to the end of the instruction. How can instructional designers motivate learners in an e-learning context? Designs based upon sound instructional theory integrating intrinsic motivational features are the answer.
by Timothy Maher
May 20, 2014

4 Rules For Using Graphics In eLearning

If you’re an instructional designer, educator, SME or you’re just interested in eLearning design, this article will give you a resume of 4 essential rules for proper use of graphics in your eLearning project. At first sight it seems quite unusual that something so obvious like inserting images into your eLearning project needs special rules. But by following the findings from the cognitive theory, the right use of graphics provides better learning experiences.
by Tadej Stanic
May 18, 2014

Corporate eLearning When and Where Learners Need It

One of our clients had their technical support staff traveling across India and overseas to install and commission their new milling and turning machines at their end users’ sites. This was, however, proving to be a major logistical challenge for them. Therefore, they wanted us to design an online program that could train all their end users on the commissioning of their machines. Read on to know more about the solution we conceptualized...
by Ravi Pratap Singh
May 15, 2014

A Guide to Gesture-based Interactions: Learning at Your Fingertips

Kids today grow up with touchscreen devices and seem to innately know how to use them. This is lucky for them, as smartphone designers across the globe seem determined to fit the most content and least number of buttons onto the front of a phone. This means gestures—scrolling, swiping, tapping, pinching, flicking—are becoming the dominant interaction of the smartphone user interface. Children intuitively know which touch gestures to apply, but what about those of us who aren’t so-called “digital natives?”
by Stephanie Ivec
May 14, 2014

Assessing Return On Investment Of eLearning

One of the biggest challenges that eLearning professionals experience is demonstrating the return on investment (ROI) of their training programs. In order to attract project sponsors and to justify resources invested in the development of eLearning, projects need to prove that they deliver real benefit to an organization. This article discusses considerations that need to be factored in when calculating eLearning ROI.
by Marina Arshavskiy
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