eLearning Marketing Articles

Here you can find the top articles about Inbound Marketing, Content Marketing, Lead Generation and more!
September 25, 2014

Key Tips for Working with Short Attention Spans

YouTube videos are usually about 3-4 minutes. An average phone call is less than 2 minutes, according to Statista . It makes sense—people have short attention spans. Research firm Basex says that unnecessary workplace interruptions take 28% of US workers’ days and $650 billion a year in productivity. So, how do you design effective e-Learning courses when your learners are easily distracted?
by Christie Wroten
September 24, 2014

Top 10 Free BaseCamp Alternatives

In this article, I'll highlight the top 10 free BaseCamp alternatives, and walk you through how to use each free project management tool to take full advantage of its features. These free project management tools can help you to stay on track by creating a virtual base of operations. Keep in mind that while all these tools are free, most of them offer advanced features for a fee (monthly or annually).
by Christopher Pappas
September 24, 2014

A Time of Crisis for the UK Learning and Development Industry

In this article, part one of my series on saving the UK Learning and Development industry from certain doom, I examine how the L&D industry is struggling to keep up with times and highlight what needs to be done to meet demands and expectations. This is a brutal, no-holds-barred assessment of L&D, taken from my own experiences talking with L&D professionals and research into the state of the industry. Part 2 will establish how – and why – to bring learning and talent training together.
by Juliette Denny
September 21, 2014

Gamification Of Compliance Training Through A Serious Game Concept

As a Learning Strategist, I have been involved in the creation of several compliance training courses in the last 12 years. In all these years, we have built compliance training courses for some of the leading global organizations in Financial services, Insurance, Healthcare and several others in varied manufacturing sectors. Almost always, the brief from the Compliance team is to lay the content "as is”, have forced navigation and get it done quickly with hardly any room for creative strategies. I always felt that the mandate was focused on meeting the “certificate of completion” rather than ensuring a “sticky learning”. However, now I do have a case study of a Compliance team that gave us the mandate to create an immersive learning experience using Gamification.
by Asha Pandey
September 20, 2014

How Gamification Can Help Overcome Remote Employment Issues

The Washington Post recently reported that employees at the US Patent and Trademark Office took advantage of the organization’s award winning program telecommuting program. They had lied about the hours they worked. Despite this, telecommuting is here to stay – the benefits are too great. Employees work remotely everywhere: from telecommuting to save on office costs, through telecommuting to support a family-friendly employment environment, to remote workers in a “flat” world. In any case, although remote working will increase as the world becomes “flatter” – dealing with the effects of remote work are sometimes a steep organizational challenge. Experts agree that remote work brings on distinct organizational challenges: communication, trust, and corporate culture and knowledge issues.
by Gal Rimon
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